A little magic brightened the day of software developers, engineers and execs at the Systems and Software Technology (SSTC) Conference in Salt Lake City this week.

BNS, LLC hired us (ABCI) to organize their appearance at the trade show. We hired Diamond Jim Davis of Outlaw Entertainment to provide a little magic and help explain the need for Information Assurance and DIACAP Certification (which is required of all software systems that interact with the Federal Government.)

“How many times have you loaded a software program and found out it wasn’t what you expected?” Asked Diamond Jim of a conference-goer, as he dealt him a hand of cards. “Um, sometimes it happens,” said the laughing visitor as he turned the cards over and found they were, indeed, not what he had been expecting.

“This is the most fun I’ve had all day.” said another visitor, after guessing (incorrectly) the location of a card he’d seen put down. “Nope, and not only is your data missing,” said Diamond Jim, “but you don’t know whose hand it’s gotten into!” Diamond Jim pulled cards out of his hat, his pockets, and his conference ID badge holder after “disappearing” them from the hands of guests.

People lined up to have a turn with the magician, and to receive a their own deck of playing cards, customized with the BNS logo and the slogan “Don’t Gamble with Information Assurance.”

Many thanks to:

  • Angie Griffeth at the SSTC Conference for organizing a fabulous event
  • Joyce Parkinson of Fusion Imaging for smoothly handling the booth design work
  • Charles, Steve and Andy at Customized Playing Cards for beautiful, high quality playing cards
  • Diamond Jim Davis for thinking fast on his feet in a roomful of actual rocket scientists for two days

and of course, our intrepid clients,

  • William Muse and Steven Seamons of BNS, LLC.

More photos on Flickr.

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