Airline Industry Update from ATP

Good news – it’s a good time to be a flight student, a good time to be a flight instructor, and, if you can hold on a bit, it’s a good time to be a pilot! [...]

Look what came in the mail today!

We’ve been NBAA members since February, so this was a nice surprise. [...]

Product Review – Ramp Safety for Line Personnel – The HighTop Company

Overview

The aviation industry rightfully places a great deal of emphasis on safety. Pilots receive hours of training in all aspects of safety to attain and keep their ratings. But unfortunately, not everyone that works in this industry has the same level of training even as ramp and line personnel encounter many of the same [...]

Using Video for a Product Demonstration

Product demonstrations are very powerful ways to show your product. And they can be delivered inexpensively over the web on a blog or YouTube! [...]

How many flight instructors do you know that have an airplane mod named after them?

Ladies and gentlemen, I give you the Elliot Bar. [...]

Aviation Marketing – New Postcards

Watch for your new postcard in the mail.

I love “snail twitter!” High-impact, low-cost marketing at its best. [...]

Aviation Marketing – Postcards = Snail-Twitter

I mentioned to on Facebook  (via Twitter) that I was working on a postcard campaign.  My friend Amit mentioned how postcards are the old snail-mail micro-blogging.

Postcards = Snail Twitter!  I love it.

Postcards = Snail Twitter

Actually, as a marketing consultant I’ve been getting away from printed forms of advertising,  marketing and PR lately simply because [...]