BP Twitter Fail - Why You Should Grab Your Company Name Now!

You don’t need to have a catastrophic oil spill to worry about your company’s reputation online.  There are many reasons, most of them bad, that someone would want to impact your company’s reputation online.

A great example pulled from the headlines – a creative twitter user grabbed the name BPGlobalPR and began tweeting as if [...]

Share

Search Engine Optimization - How Important Is Getting to the First Page of Google Results?

It’s important for ABCI to get our clients’ web sites to the first page of Google results for relevant search terms.

When people are searching the web for a product or service, they usually contact one of the companies in the first page of results.

Having a good ranking in Google and the other [...]

Share

Weekend of Marketing with Dan Kennedy

Books for the Dan Kennedy Workshop

I make it a point to go to a couple of educational workshops per year – there are lots of people doing new things with marketing, the media are always changing, and it’s great to get fresh insights.

Dan Kennedy, Paula Williams

This is the first event [...]

Share

Aviation Marketing Survey Results - Here's What You Told Us!

Thanks to everyone who responded to our survey in April – we use this information to adjust our product and service offerings to the needs of people who we serve.

We appreciate the information because many times the things we assume about what our customers want are not necessarily what they actually want.

In [...]

Share