Why great Search Engine Optimization Will Always Require the Mind of a Writer
There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing.
As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial.
Don’t You Hate Marketing that Interrupts What You’re Doing?
The annoying thing about interruption marketing is that it requires a screaming headline or a shocking claim to make you actually stop driving down the road listening to the radio to pull over and write down a phone number. Or stop reading the story in the magazine you were in the middle of and pull out a cell phone. Or stop reading your email and click a link or go to a web site.
The Aviation Blog – 29 Great Blogs in the Aviation Industry
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Ninety Percent of Aviation Marketing Fails Because It Doesn’t Answer These Four Questions
Ninety percent of the advertising and marketing flooding the market today (including, I’ll admit it, some of mine!) fails because it fails to answer four questions.
Aviation Website Design Notes – Website Not Attracting Customers?
“Could you have a look at our website? We’ve spent a lot of money on an expensive designer. I just don’t understand why the website is not attracting customers. I […]