Why Great Search Engine Optimization Will Always Require the Mind of a Writer

There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing. As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial. [...]

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The annoying thing about interruption marketing is that it requires a screaming headline or a shocking claim to make you actually stop driving down the road listening to the radio to pull over and write down a phone number. Or stop reading the story in the magazine you were in the middle of and pull out a cell phone. Or stop reading your email and click a link or go to a web site. [...]

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29 Great Blogs in the Aviation Industry

You’ve heard that blogging is a great way to market your product or service.

A blog gives you the opportunity to publish frequent, regular content that’s interesting or useful to your ideal customers A blog lets you develop a long-term relationship with a growing audience Search engines give high ranks for blogs because they [...]

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Ninety percent of the advertising and marketing flooding the market today (including, I’ll admit it, some of mine!) fails because it fails to answer four questions. [...]

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Aviation Sales - It's All About Location, Location, Location!

Would you build a billboard like this and set it on a dirt road in Kansas?

Of course not. If you were going to spend  that kind of money, you’d make sure that you placed it where a lot of traffic would be driving by.

More than that, you’d be sure to place it where the [...]

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