2010 July | Aviation Marketing

Aviation Marketing – So, What’s it Like To Work with a Ghostwriter?

A good ghostwriter is one of your best allies in marketing, PR and advertising. Establishing yourself as an expert in any given field may require public speaking, writing a blog, writing articles, posting to social media channels and other activities. [...]

Why Search Engine Optimization Is an Ongoing Effort

It’s a tempting idea, especially for goal-oriented Aviation types, to set a goal, meet it, and move on with other things. But once you’ve invested the time, effort and money in a good search engine position, you’ll want to continue to invest a smaller amount each month to maintain your position. [...]

Why Aviation Companies Should Be Competing On Value Rather Than Price

A key activity of anyone in business is to figure out what the customer is really after, then offer him the best value for his dollar. This doesn’t necessarily equate to the cheapest product or the lowest fare. [...]

Proving It - Why Every Pilot Must Become an Accountant

But the economy has made it incumbent on all of us (pilots and marketing consultants, too!) to prove our worth. With charts and spreadsheets. Every day, every job, every flight. [...]

Marketing Coaching - Putting Your Finger on the Problem

Are you spending a lot of time and money on marketing without getting the results you expect?

There are a lot of possibilities:

Technology changes may have affected your product or advertising The demographics you’re selling to may have changed There may be some key detail that you’re missing Your sales copy may not be [...]

The Aviation Industry vs. The Conspiracy of the Unmotivated

In an airplane, pilots use the airspeed and altitude they’ve got to work with, and don’t waste a split second or an erg of energy arguing about why things should be different than they are. Indecision can get you killed. [...]

Marketing and Time Management - Getting it All Done!

Time management for marketing

We do a lot of things for our clients – we write great sales copy, direct mail, blog posts, and ebooks, among other things.

But many of our clients say that one of the best things we bring to the table is structure, discipline and time management.

Here are some [...]

Aviation Marketing - The Magic of a Series

You might remember the old Burma Shave bilboards – from 1925 to 1963, series of six small billboards would appear along a roadway, usually rhyming and with a punchline. Series advertising works well in print and online media as well, for several reasons: [...]