Explaining commissions and royalties by the numbers. [...]
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There are still two very good reasons to advertise in publications. First is associating your brand or product with the reputation of the magazine. The second is to reach their list. [...] The key objective of a corporate marketer is to please his or her boss. The key objective of a marketing firm is to please their clients and/or win Clio or Webby awards. The key objective of an entrepreneurial marketer is to make sales. [...] Here are three tried-and-true methods to generate great article ideas with real-world examples: [...] Here are some questions you should ask, whether you’ve done search engine optimization yourself or had a consultant do the work for you: [...] “Get someone else to blow your horn – and the sound will carry twice as far.” – Will Rogers [...] |
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