If you’ve ever taken any rescue swimming or lifeguard courses, you’ve learned that it’s useless to try to help someone who is drowning, until the swimmer has worked himself into exhaustion and actually even gives up. [...]
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In yesterday’s issue of Writing Wednesday, I announced a contest to give away an ad space in ABCI’s printed newsletter. We’ll award the space to the best offer (based on the criteria listed in the article) that we receive by end of day Friday. [...] Congratulations, Bryce! We know that you started in June, you did all the optimization work yourself, you had some scheduling challenges, and you still made it to #1 in less than 90 days! [...] I’m offering a space in my printed newsletter that gets delivered to 247 of my very favorite engaged, influential aviation professionals. This space will be given to the person who submits the VERY BEST OFFER that I receive by Friday. Presentation doesn’t count – entries are limited to three sentences of text, no images, no videos, no websites, no dancing elephants. [...] You probably also know that you have two main segments of students – one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you’re intending to attract. If you want to attract both, you’ll need two separate marketing campaigns. [...] # Would you be interested in joining a mastermind group? # What would the ideal mastermind group look like? How many members? What kind of people? # Would meetings be virtual, in-person or both? # What should be expected of group members? [...] Within one month and without making any changes to the website, we were able to jump 14 points (29 to 43) on websitegrader.com thanks to ABCI’s instruction. [...] Our thoughts and prayers are with the families and friends of those affected in the 9-11 attacks, and our hat is off to New York City, which has for the past nine years shown the world a shining example of resilience, compassion and a diversity of people working together to make things better for everyone. [...] It opens a whole world of possibilities when you can rely on people that have different skill sets than you do. A great marketing project may require strategists, writers, artists, website technicians, printers, and stakeholders to work together in a way that makes the most of everyone’s skills. [...] |
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