This tweet from @MyTransponder was a timely echo of our sentiments. . .
It is impossible to have a successful business while ignoring sales and marketing. Businesses can have a stellar product or service and still have to close their doors because they don't make enough sales.  (It happens every day!)   On the other hand, businesses can have a mediocre product or service and have fantastic successes if they do a good job of marketing - as evidenced by the "pet rock" or the "snuggly" blanket with sleeves. Since selling is such a vital skill, why not be good at it?

Free Download

}.
Categories
Aviation Marketing Flight School Marketing

Related Articles

Aviation Marketing Workshop Replay – Social Media that Moves the Sale
May 2026

Aviation Marketing Workshop Replay – Social Media that Moves the Sale

Read Article
Is It Time to Panic? A Brief History of Aviation Marketing Trends
May 2026

Is It Time to Panic? A Brief History of Aviation Marketing Trends

Read Article
Book Club Discussion – Endless Customers by Marcus Sheridan
May 2026

Book Club Discussion – Endless Customers by Marcus Sheridan

Read Article
Resales, Recaptures & Referrals
Apr 2026

Resales, Recaptures & Referrals

Read Article
Book Club Discussion – StoryBrand 2.0 by Dennis Miller
Apr 2026

Book Club Discussion – StoryBrand 2.0 by Dennis Miller

Read Article
Fix Your Funnel Workshop
Mar 2026

Fix Your Funnel Workshop

Read Article
Why Sales Feels Hard in Aviation — and Why It Shouldn’t
Feb 2026

Why Sales Feels Hard in Aviation — and Why It Shouldn’t

Read Article
Book Club Discussion – Essentialism by Greg McKeown
Feb 2026

Book Club Discussion – Essentialism by Greg McKeown

Read Article