I Haven’t Heard From You Lately. Are You Still In Business?

Businesses that we thought would be around forever have closed their doors. In this environment, consistent marketing is more important than ever because you need to remind customers that you’re still in business. People that have worked at the same company for years have been laid off or are no longer working in aviation. We are disappointed by these events,  but unlike a couple of years ago, we’re no longer surprised when we dial a number to be told “He no longer works here,” or “You have reached a number that has been disconnected or is no longer in service.” There is a sad reality in this, but there’s also an opportunity. If you publish a blog, a printed newsletter, or a regular email, you have the opportunity to become a rare thing in your customers’ or prospects’  life – a consistent, reliable entity. Of course the content of your articles and posts should be top-notch, but the vehicle itself and the regularity of its delivery is an opportunity to build trust. Every business transaction is built upon trust.  Trust has become a very scarce commodity. Here’s how it works:

• You make a promise, and you keep it.
• You can promise to deliver an article, a product tip, a table of relevant data, or any other bit of information that your customer would find useful, every Wednesday. Or the 15th of every month. Or whatever schedule you choose to keep (the more frequent the better, but consistency matters more than frequency.)
• You deliver on that promise.  Over and over again.

Every promise kept is a small deposit in your prospects’ “bank account of trust.” That “trust account” provides an advantage over your competitors when your prospect needs to make a purchase.  They are more likely to purchase from a known entity, and they are much more comfortable making a purchase when they have experienced you for months or years as a reliable keeper of promises and provider of information. Don’t have the time or resources to produce a regular newsletter or blog?   ABCI provides several levels of service, from collaboration to complete management of your marketing system, including regular articles, printed newsletters, and/or email campaigns, depending on your needs, budget and intended customer demographics. Want to talk further?  My calendar is online.  Find 30 minutes that’s convenient for you and let’s talk. Is working with ABCI the right option for you? Let’s find 30 minutes to talk on the phone about your marketing objectives. } else {.