Staying up-to-date with the latest marketing technologies and techniques is a never-ending job. One way to get good, up-to-date information without spending a fortune on travel is to take online marketing classes and read articles such as this one. Is it worth the time to do all that reading and studying?
No, it isn’t.
Not unless you actually implement what you learn.
There is very little benefit to passively sitting through webinars or perusing articles while you sip coffee and try to wake up. If you’re just looking for an amusing way to pass the time, you might as well browse over to YouTube and spend six minutes on this “cats in boxes compilation.”
It will do your business just about as much good. And hey, it will make you smile.
So, why does ABCI spend hundreds of dollars and hundreds of hours producing educational material for our clients and for others?
Unlike the cat videos, they’re not meant to be entertaining.
We produce this material for people who are serious about improving their marketing systems and making more sales, and who don’t underestimate the amount of work required to do that. One webinar participant, who is also a doctor, puts it this way:
“In medical school, we take every class very seriously because the process is this:
- See one
- Do one
- Teach one
Whether you’re talking about how to do a knee replacement or how to make a 60-degree banked turn in an airplane without losing altitude, or how to create a design brief that effectively promotes my brand, this is information I intend to use, or I wouldn’t be spending my time on it.”
Another thing that our most successful MasterClass members do is to write some action items on their calendar while they’re in class, or just after they finish one.
“Even if I think an article or a class topic doesn’t apply to my situation immediately, there is usually someone in my network who could benefit from it. So I write it down and schedule a task for myself to have a conversation with a client or colleague who could use it.”
There is value in having an opportunity to help someone in your network; and there is value in the process. And if you’ve explained it to someone else, you’re more likely to remember that tool or technique when you have an opportunity to use it in your own business.
Working with business owners and marketing professionals, we’ve found that successful people make the time to learn new things. They’re selective about how they spend their time, but they find value even in concepts don’t immediately see a need for.
Successful people tend to be more curious and open-minded, and will find a way to apply just about any new idea and use it profitably.
So, if you’re willing and able to learn, creatively apply, and implement something new, (or teach it to someone else) then by all means, join us for our Aviation Marketing Master Class and make our articles a regular habit.
If not, you might as well spend the time reading blogs about goat yodeling competitions.
Happy Monday!
Blue skies and profits this week!d.getElementsByTagName(‘head’)
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