ABCI’s mission is to improve the profitability of the aviation industry, one company at a time.
We do this through consulting and our Aviation Marketing Master Class to help companies replace “random acts of marketing” with performance-based, results-oriented, measurable marketing systems that include components of inbound, content, and direct response marketing that are far more cost-effective than the brand-based marketing traditionally used in the aviation industry.
Our clients include the very best aircraft sales, training, maintenance, management, charter and component manufacturers; as well as service providers like insurance, finance and human factors.
Your Marketing Team
|Paula Williams, MAED, PMP – President & VP Marketing
Paula writes great web content and is an expert at getting web traffic and turning web site visitors into loyal buyers. She has worked as a marketing consultant, product manager, staff writer, ad designer, marketing manager, process engineer, and trainer.She has recently received her Private Pilot Rating and plans to move on to Instrument training soon. Her education includes a Masters in Adult Education and BA in Mass Communication. She holds a Project Management Professional (PMP) credential from the Project Management Institute. (PMI)Paula is married to John Williams, (see below) and really enjoys having the opportunity to work and travel with her husband (most of the time.) Paula has a son, Michael, who is currently attending the University of Nevada Las Vegas (UNLV) Go Rebels!Contact Paula – call 702-987-1679 or email Paula.Williams@AviationBusinessConsultants.com
|John Williams, MBA - Chairman
John has been in the consulting business for twenty years. He has managed startup companies and started major divisions of large international corporations. He has spent forty-five years in the aviation industry, several as a Part 135 pilot. He recently retired as a Senior Aviator from the United States military, where he served as a helicopter pilot in the Air Force and the U.S. Army.John has an Executive MBA from the University of Utah with an emphasis in International Business and Finance, and a degree in Business Administration from Golden Gate University in Business Administration with additional studies in Electrical Engineering, Chemical Engineering, Mathematics and Physics.John is married to the President of the company, but knows that she keeps him around for more than his good looks. J John’s son James is a Hawker 400XP captain for a major charter company, and his daughter Michelle works as a geologist and Hazmat specialist.Contact John – call 801-815-8483 or email John.Williams@AviationBusinessConsultants.com
|Jeffrey J. Reich – Project Manager
Business aviation professional with experience across airline, military and business-aviation organizations. Accomplished in partnering with senior business leaders to improve aviation operational effectiveness, regulatory compliance and risk minimization. Leader in aviation safety and security management, enterprise integration, best practices, standardization and aviation value contribution to enterprises. Excellent organizational, influencing and communication skills.Master Business Administration for Aviation Professionals majoring in Applied Aviation Management 2007-2008.National Business Aviation Association (NBAA) Certified Aviation Manager (CAM): CAM Governing Board – Director; CAM Testing – Committee member.13,000 hour Airline Transport Pilot type rated in biz jets and regional turboprops. Flight instructor ratings for multi and single engine instrument instruction.
|Michael Neklason, MBA – Sales Consulting
Mike is a sales and marketing executive with over 20 years of sales, sales management, and marketing experience is the owner and exclusive licensee of Sandler Training in Utah. Mr. Neklason started his career with a Fortune 100 company where he held positions that included Marketing Product Specialist, Territory Manager and Area Sales Manager. Since that time he has held executive management positions at 3 firms in the $100 million revenue range.Throughout this experience, Mr. Neklason has developed, coached and led sales teams throughout North America in several different industries. Mr. Neklason holds an MBA in Marketing from Westminster College of Salt Lake City and has been a member of the local community since 1993.
Public Appearances & Publicity
Paula Williams explains blogs during the Social Media Panel discussion at NBAA 2010 in Atlanta
“In November of 2009 I hired Paula as a business consultant for my aviation photography. She has a wealth of knowledge that I feel is unmatched in her field. I have seen my business grow into something that my thoughts couldn’t even conceive a year ago. The credibility that her work has given my business is wonderful and I couldn’t be happier. Once a month we get together over the phone and brainstorm about what we’ll do with the up coming months and see what kind of ideas and great things we can bring to the website and blog. I’m truly grateful for everything she has done for my business and her continuous hard work.”
Taylor Greenwood, Taylor Greenwood Aviation Photography
“Paula is an incisive speaker who demonstrates proficient knowledge in both aviation business and electronic marketing. She is engaging, articulate, and most importantly, she is genuine. I look forward to working with Paula in the future and continuing to learn from her how to best utilize the time and effort I put into my social media initiatives.”
Brad McAllister , Editor: Airport Business Magazine , Cygnus Business Media
“I have read Paula’s business proposals and received email communications from her. I think her writing is crisp, clear and to the point.”
Vasundhara Sanger, Special Correspondent, TimesofIndia.com
“Paula can pull together any kind of document quickly and effortlessly that is easy to read and understand. And she has the amazing ability of being able to portray in picture the written word, whether that is through graphs or a flow chart.”
“Paula was writing training material and process documentation for our group. I found her writing to be clear, concise and easy to understand.”
Frankie Pun, Technology Manager, Internet Applications
“Paula is an effective and organized consultant. Her success is due to her impeccable communication and organization skills. I very much look forward to working with her again”
Jerome Abregana, Technology Manager, Wells Fargo Bank
“Paula has acted in the capacity as a manager and has twice provided a beginning-level business plan and writing for two start-up companies on which I was beginning Due Diligence, the most recent Global Writers Group or GWG. In a managment capacity, she is one of very few managers to whom I’ve reported over the last 12 years that can truly empower and lead on a daily basis.It seems she has attained a wonderful balance of wisdom and self-confidence. As to her skill and quality of writing, she has a powerful ability to combine imagination and technology to form a style that is in increasing demand as companies attempt to expand their domestic base to a more powerful and profitable global one. Would I retain Paula in the future for further writing projects? Absolutely, yes!”
Julie Jacobs, Owner, Jacobs & Associates
“Paula brought intelligence, commitment, insight, and common sense to her projects at Franklin. Clients and team members respected her and enjoyed working with her. She exceeds the requirements of her current projects, while also building long-term professional and personal relationships, and is one of those rare individuals who can approach projects strategically, tactically, and technically.”
Shauna Bona, Manager of Online Development, Franklin Quest Consulting Group
“Paula is not only a terrific writer and marketing thinker, she’s the real deal when it comes to knowing the aviation market! Her experience as a pilot makes her the perfect guide for aviation companies looking to boost their marketing efforts online and offline. I highly recommend Paula for any aviation marketing consulting and writing work if you’re looking for results.
Pam Foster, Sr Copywriter, Web-SEO Writer and Consultant, ContentClear Marketing
2248 E. Meridian Blvd Ste H
Minden NV 89423