Aviation Marketing by ABCI

There are still two very good reasons to advertise in publications. First is associating your brand or product with the reputation of the magazine. The second is to reach their list. [...]

The key objective of a corporate marketer is to please his or her boss. The key objective of a marketing firm is to please their clients and/or win Clio or Webby awards. The key objective of an entrepreneurial marketer is to make sales. [...]

Here are three tried-and-true methods to generate great article ideas with real-world examples: [...]

“Get someone else to blow your horn – and the sound will carry twice as far.”

- Will Rogers [...]

A good ghostwriter is one of your best allies in marketing, PR and advertising. Establishing yourself as an expert in any given field may require public speaking, writing a blog, writing articles, posting to social media channels and other activities. [...]

A key activity of anyone in business is to figure out what the customer is really after, then offer him the best value for his dollar. This doesn’t necessarily equate to the cheapest product or the lowest fare. [...]

But the economy has made it incumbent on all of us (pilots and marketing consultants, too!) to prove our worth. With charts and spreadsheets. Every day, every job, every flight. [...]

Are you spending a lot of time and money on marketing without getting the results you expect?

There are a lot of possibilities:

Technology changes may have affected your product or advertising
The demographics you’re selling to may have changed
There may be some key detail that you’re missing
Your sales copy may not be convincing [...]

In an airplane, pilots use the airspeed and altitude they’ve got to work with, and don’t waste a split second or an erg of energy arguing about why things should be different than they are. Indecision can get you killed. [...]

Time management for marketing

We do a lot of things for our clients – we write great sales copy, direct mail, blog posts, and ebooks, among other things.

But many of our clients say that one of the best things we bring to the table is structure, discipline and time management.

Here are some of the time-management techniques [...]