Aviation Marketing

Podcast Episode #15 – Relationship Marketing with Brad Harris of Dallas Jet International

Brad answers these and other questions for us: The economy has been really terrible lately; but you’ve had an excellent year so far. Why is that? How have the demographics of airplane buyers changed in the last few years, and what has DJI done to adapt to that? A really large number of people who have purchased from you in the past purchase from you more than once. How do you keep those relationships going? [...]

A Twist on Labor Day – A Salute to the People Who Work the Hardest

Labor Day was initially intended to celebrate the contribution of working people, not necessarily business owners. The media sometimes makes it look as though business owners are all sitting on a beach somewhere with a cold drink with a little umbrella in it, bought with the proceeds of sweat from the brows of working people on their payrolls. But I would argue that things have changed – if that was ever a case. [...]

Marketing Strategy – Overkill is Underrated

At one point, while the team is preparing for an operation and stockpiling explosives, the cigar-chomping Smith philosophizes: “Overkill is underrated.” [...]

Marketing Strategy – Be a Control Freak

Being dependent on any one thing, especially if that thing is not completely controlled by you, puts your business at risk. [...]

Tactics vs. Strategy

Many people in aviation have a military background. Yet many of the people we talk to don’t apply that “military intelligence” and discipline to their marketing. One of the key concepts in both the military and in marketing is the separation of strategy vs. tactics. [...]

The DOW is down again – How Long Cycle Marketing Works in a Poor Economy

We also outline Long Cycle Marketing, (we coined the term to describe ABCI’s specialty) to describe the methods we use to help our clients sell large ticket, highly technical and/or business to business products. [...]

Old Rules, New Rules, & Reality in Aviation Marketing

While we agree with Meerman-Scott that the web has transformed marketing, we know that a great advertisement is still a powerful part of a campaign. ABCI also subscribes to the theory that aviation companies are typically not Coke or Pepsi. Traditional brand advertising is not the best use of funds or the most successful way to reach aviation decision makers. [...]