Flight School Marketing | Aviation Marketing

How to Fail in Marketing

Somebody needs to tell him that this just isn't going to work.

I was shredding old papers from last year, and had a revelation.

We have an extensive questionnaire that prospective clients complete as part of our Marketing Flight Plan Service, in which we offer a consultation, an SEO analysis, a 31-point website usability [...]

Press Release – AeroStar provides answers and solutions to students seeking advanced flight training.

“The career path for aviation students has changed,” indicated Deidra Toye, the Admissions Director at Aerostar. “Aspiring airline captains used to work for years as flight instructors or charter services to build up time. Airlines worldwide are looking for qualified pilots with type ratings. With this new approach, you might as well get paid while you build time in type.” [...]

Marketing Strategy – Be a Control Freak

Being dependent on any one thing, especially if that thing is not completely controlled by you, puts your business at risk. [...]

Podcast Episode 12 – Marketing Starts When the Plane Hits the Ramp – An Interview with “B-Rad” Elliott

Listen here – Podcast Episode 12 – Marketing Starts When the Plane Hits the Ramp

Or see us on BlogTalkRadio or iTunes

Brad “B-Rad” Elliott of Showalter Flying Service, Orlando (ORL) is our guest this week.

We talk about:

“B-Rad’s” experience with online marketing Social media as an icebreaker for in-person networking or sales. [...]

Press Release – World Class Charters, Inc, launches a blog with Articles and Opinion for consumers of Private Jet Charter Services.

June 7, 2011 – Catherine Smith of World Class Charters today announced the launch of a new blog.

Articles on the blog include a new and very timely opinion piece “Transparency vs. Privacy: Obama’s Conflicting Goals are Affecting Private Jet Operation.”

The blog also includes helpful articles for private aviation consumers such as

Jets and [...]

Your Secret Weapon: Commitment to Your Marketing Plan

We’ve been discussing Jay Conrad Levinson’s classic Guerrilla Marketing and breaking down Jay’s Sixteen Monumental Secrets of Guerrilla Marketing.

Secret Number Two is this – Your Secret Weapon – Commitment to Your Marketing Plan

We have said many times that a consistent marketing plan is far superior to what we call “random acts of marketing.” [...]

Every Employed Person Is a Salesperson (At Least Part-Time!)

“Sales” is often thought of as a very specific business function and a very specific profession. Many businesspeople like to keep their distance from sales, since it is seen as somewhat unsavory. Whether we admit it or not, though, we’re all in sales. [...]