We all want more prospective customers to see our website, and we all want to rank better on Google and the other search engines.
People tend to forget that search engines have a lot invested [...]
Many of us dream of writing the Great American Novel someday.
When we have time.
But seriously, writing a book is an excellent way to promote your business and get new clients, and it’s actually easier than you think.
Being the “person who wrote the book” on a particular topic can be an [...]
This is an excerpt from the workbook for Marketing Joint Ventures, our topic for April. If you’re in the coaching program, you’re getting your workbook this week. If you’re not, why not sign up now and enjoy the benefits of associating with some of the best minds in aviation marketing?
Of course, one of [...]
And so, I’ve come to a difference of opinion with a valued mentor. He advocates some methods to “close” a sale that I disagree with. He would never be outright dishonest, but I feel that if a client feels like he’s been “tricked” in any way it does more harm than good, especially since I hope to be doing business with people for many years. I’d rather lose a sale today than make one to someone who regrets making the purchase. [...]
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