Long Cycle Marketing | Aviation Marketing

Random Act of Marketing #12 – Trying to Trick Google

Many Search Engine Optimization companies use "black hat" tactics that could waste your money and even harm your reputation!

We all want more prospective customers to see our website, and we all want to rank better on Google and the other search engines.

People tend to forget that search engines have a lot invested [...]

Promoting An Aviation Business? Write a Book! Seriously!

Many of us dream of writing the Great American Novel someday.

When we have time.

Yeah, right!

But seriously, writing a book is an excellent way to promote your business and get new clients, and it’s actually easier than you think.

Being the “person who wrote the book” on a particular topic can be an [...]

Choosing the Right Partners for Joint Ventures

This is an excerpt from the workbook for Marketing Joint Ventures, our topic for April. If you’re in the coaching program, you’re getting your workbook this week. If you’re not, why not sign up now and enjoy the benefits of associating with some of the best minds in aviation marketing?

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Of course, one of [...]

Setting Realistic Expectations with Customers

Cutter Aviation is well-known for outstanding customer service. Part of their strategy for making that happen is setting realistic expectations.

In yesterdays Coaching Program Webinar, Ryan Keough of Cutter Aviation was our guest instructor.

We were talking about the difference between people that write the textbooks on customer service and people that are eyeball [...]

Nothing Happens Till Somebody Sells Something!

Without sales and marketing, planes and people sit idle.

We’ve seen the necessity of good marketing and good salesmanship first hand in the last couple of years.

When the economy is good, a company can do well with the following:

A good product (it didn’t have to be great.) A decent advertisement or appearance [...]

Long-Cycle Marketing vs. “Pulling a Fast One”

And so, I’ve come to a difference of opinion with a valued mentor. He advocates some methods to “close” a sale that I disagree with. He would never be outright dishonest, but I feel that if a client feels like he’s been “tricked” in any way it does more harm than good, especially since I hope to be doing business with people for many years. I’d rather lose a sale today than make one to someone who regrets making the purchase. [...]

The DOW is down again – How Long Cycle Marketing Works in a Poor Economy

We also outline Long Cycle Marketing, (we coined the term to describe ABCI’s specialty) to describe the methods we use to help our clients sell large ticket, highly technical and/or business to business products. [...]