Long Cycle Marketing | Aviation Marketing

Setting Realistic Expectations with Customers

Cutter Aviation is well-known for outstanding customer service. Part of their strategy for making that happen is setting realistic expectations.

In yesterdays Coaching Program Webinar, Ryan Keough of Cutter Aviation was our guest instructor.

We were talking about the difference between people that write the textbooks on customer service and people that are eyeball [...]

Nothing Happens Till Somebody Sells Something!

Without sales and marketing, planes and people sit idle.

We’ve seen the necessity of good marketing and good salesmanship first hand in the last couple of years.

When the economy is good, a company can do well with the following:

A good product (it didn’t have to be great.) A decent advertisement or appearance [...]

Long-Cycle Marketing vs. “Pulling a Fast One”

And so, I’ve come to a difference of opinion with a valued mentor. He advocates some methods to “close” a sale that I disagree with. He would never be outright dishonest, but I feel that if a client feels like he’s been “tricked” in any way it does more harm than good, especially since I hope to be doing business with people for many years. I’d rather lose a sale today than make one to someone who regrets making the purchase. [...]

The DOW is down again – How Long Cycle Marketing Works in a Poor Economy

We also outline Long Cycle Marketing, (we coined the term to describe ABCI’s specialty) to describe the methods we use to help our clients sell large ticket, highly technical and/or business to business products. [...]