Category Archives: Referral Group

Referral Marketing Example – SSC (Special Services Corporation) – Brad Searls

Brad Searls 300x221 Referral Marketing Example   SSC (Special Services Corporation)   Brad SearlsHow would I spot your ideal customer for SSC?

 

The ideal customer for SSC fits into different categories. They are aircraft sales companies that need a good aircraft management company to refer their clients to. They are an aircraft charter broker that needs a qualified, reliable charter operator to call on to support their trips. They are small, medium, and large companies who value time savings as essential to their company’s competitive advantage. They are individuals who utilize private aviation for family vacations and shopping trips.

 

SSC LogoFinal V Version2 300x283 Referral Marketing Example   SSC (Special Services Corporation)   Brad SearlsHow would I best describe SSC’s unique benefits, approach, products services, and value proposition?

 

Special Services is a “one-stop” shop for all aviation needs. We can better serve our customer needs through our combined operational and maintenance experience. Specializing in management, charter, maintenance, sales, and parts, our unique benefit is the ability to adapt to each client’s circumstance and need.

 

What might prospects say to trigger me to know what they need to be referred to SSC?

 

“Time is a valuable asset to our company”

“We’re not utilizing our aircraft as much as before”

“I’m interested in owning an aircraft but do not have the time for the day-to-day upkeep and responsibilities”

“I’m tired of the airline hassles”

“I want to travel on my schedule”

 

What is SSC’s marketing process once they receive a referral?

 

Special Services appreciates all referrals. When they contact us, we will provide a without cost consultation to learn their specific need. We will send them information on our company and services. We will do the evaluation and set up a meeting to give them our recommendations.

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Referral Marketing – Cristobal Aircraft Brokerage – Chris Gamble

chris headshot 004 225x300 Referral Marketing   Cristobal Aircraft Brokerage   Chris GambleHow would I spot your ideal customer for Cristobal Aircraft Brokerage?

Someone that is frustrated with commercial aviation or is paying too much for their current transportation needs is an ideal client for us.

How would I best describe Cristobal Aircraft Brokerage’s unique benefits, approach, products services, and value proposition?

Since we don’t own or operate our own aircraft, our interest is solely with providing the aircraft that best suits our clients’ needs from an abundant and varied fleet. We also have experience working with the unique needs and urgencies of the entertainment industry in Los Angeles/Hollywood area; as well as anywhere our clients go “on location.”

What might prospects say to trigger me to know they need to be referred to Cristobal Aircraft Brokerage?

Someone with unique travel needs, especially someone that is based out of or travels to the West Coast, who is frustrated with their current options should talk with us. We can find a creative, cost-effective solution that will get them (and their stuff!) where they need to go and save time and money.

How should I refer a client to Cristobal Aircraft Brokerage?

If they would like to talk with someone right away, have them call Chris Gamble at  1-800-408-0455. If they’re just exploring options at this point, they can go to my blog. www.TheCharterGuy.com and get a sense for what we do and how we do business.

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the Aviation Marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

Enroll Today Referral Marketing   Cristobal Aircraft Brokerage   Chris Gamble

 

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Referral Marketing – Dallas Jet International – Brad Harris

dallas Referral Marketing   Dallas Jet International   Brad HarrisHow would I spot an ideal customer for Dallas Jet International?

Anyone buying or selling a business aircraft would benefit from talking with us.

How would I best describe Dallas Jet International’s unique benefits, approach, products services, and value proposition?

Our unrelenting focus is on the buying and selling of business aircraft in an international marketplace. The purchase or sale of an aircraft requires the utmost in deliberation and risk management. While we are often labeled brokers, our clients call us trusted consultants, as we only accept compensation from clients who hire us exclusively, thus eliminating any potential for conflict of interest.

Our clients include affluent individuals, entrepreneurs, large corporations, first-time aircraft buyers, fractional aircraft share owners, aircraft charter clients, aviation department executives, chief pilots, aircraft management companies, charter companies

Our knowledge of the aviation system, aircraft systems and equipment, and day-to-day market conditions is unparalleled. Our combined experience of 100 years in corporate aviation speaks for itself. Join Dallas Jet International as we move into the aviation future and raise the bar in aircraft transaction consultation and aircraft brokerage. We invite you to look through our website and see what we have to offer you.

What might prospects say to trigger me to know that they need to be referred to Dallas Jet International?

Someone who is considering a purchase or sale, or someone who is frustrated with their current business air transportation situation would benefit from talking with us. Besides acquisitions and sales, we also provide aircraft maintenance and management and crewing solutions as well.

How should I refer a client to Dallas Jet International?

If they would like to talk with someone right away, have them call Brad at 817-328-2900 or Shawn at (214) 766-3915.   We have three offices in the Dallas Ft. Worth area that they’re welcome to visit. (See DallasJet.com for details.    If someone is just exploring opportunities at this stage, have them download our ebook – Anatomy of an Aircraft Sale at www.AircraftSalesInsights.com/FreeBook and have a look at our blog, Aircraft Sales Insights.

 

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Referral Marketing Example – Hernando County Airport – Kimberly Poppke

Kimberly Referral Marketing Example   Hernando County Airport   Kimberly PoppkeHow would I spot your ideal customer for Hernando County Airport? Exiles from colder regions do enjoy saying goodbye to the cost and hassle of de-icing…!

Strategically located in North Tampa Bay, Hernando County Airport is a sound choice for aviation business people seeking to economically expand and/or establish a presence in the aviation-strong state of Florida. Near freeways, an international airport, a deep sea port and major attractions, logistics are smooth. Manufacturers or links in OEM supply chains can thrive with low costs, choice of multi-acre airside sites, a pool of Right-To-Work talent and a pleasant suburban lifestyle.

Anyone doing business or flying in the Tampa Bay area should know about us, because we are a convenient option for business aviation in the area; and we NEVER charge a landing fee. Our airport designation is (BKV). Exclusively General Aviation, operators and passengers avoid the air and ground congestion common to metro airports.  With two long concrete runways, 7000 and 5000 feet, we can accommodate nearly any size aircraft.

Target Businesses/Categories:

Aviation OEM, MRO, Commercial Flight School, Part 147 Aviation Maintenance Tech. (AMT)/A&P Prep School, Air Cargo, Part 91 and 135 Operators, Aircraft Completions, Commercial to Cargo or Private conversions

How would I best describe Hernando County Airport’s unique benefits, approach, products services, and value proposition?

A sprawling 2400 acres, Hernando County Airport boasts a number of amenities preferred in a home airport such as a new air traffic control tower, on-site fire station, full-service FBO, Certified Cessna Service Center and more. Need to hold a meeting? Seat up to 20 at the beautiful Airport Administration center. A supportive and business-friendly administration enjoys sourcing incentives and helping facilitate growth.

We’re located on the central Gulf coast of Florida, between Tampa, Orlando and Ocala.

What might prospects say to trigger me to know that they need to be referred to Hernando County Airport?

An expressed desire to reduce overhead. Indications that they are outgrowing their present facility and have no options at their home airport. (Many airports, particularly in metro areas, have very limited land available – no expansion possible) Dissatisfaction at the lack of interest/support of present airport administration/landlord.

Dissatisfaction with union issues and costs. Difficulty finding employees/high wages. Tired of cold weather. Increased number of Florida or Southeastern US customers to access.

*I’m also particularly interested in whether recent large Airbus and Boeing buys will result in downstream supply chain business growth which we can help with.

How should I refer a client to Hernando County Airport?

You can send them to our website at www.flyhernando.com; or have them call me, Kimberly Poppke, at (352) 754-4061 and I’ll make sure they’re taken care of.  For FBO services, call (Jennifer Torraco) at American Aviation,  (352) 796-5173 and tell them Kimberly sent you.

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the Aviation Marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

Enroll Today Referral Marketing Example   Hernando County Airport   Kimberly Poppke

 

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Referral Marketing – Taylor Greenwood Photography

taylor Referral Marketing   Taylor Greenwood Photography
How would I spot an ideal customer for Taylor Greenwood Jet Photography?

An aircraft broker, dealer, or individual owner who wants to sell an aircraft in this crowded “buyer’s market” needs to make a prospective buyer fall in love with the airplane.  The fastest and surest way to do that is with excellent professional photography that evokes a response.

How would I best describe Taylor Greenwood Jet Photography’s unique benefits, approach, products services, and value proposition?

While many photographers “shoot” airplanes, there are unique challenges that our crew has experience with overcoming:

  • Dramatic and beautiful lighting is key to great photography.  We travel with 12 AlienBees B1600 studio strobes and reflective umbrellas and are expert at adapting to your particular aircraft and the conditions of the shoot.
  • We know you need your photos wherever and whenever you need them- with a minimum of inconvenience.   So we carry two Vagabond II external power supplies, which allow us to take the aircraft anywhere on the ramp or airport with  no need for power supplies for our photography strobes.   We also carry 2 -3 cameras and take backups of everything.  Murphy may have been a pilot, but his law applies to photographers as well, so we come prepared. ( “Murphy’s Law” – anything that can go wrong will go wrong!)
  • We are experienced at working with aircraft, FBOs, and airport staff. We know how to work with the folks involved to get things done effectively with a minimum of hassle.
  • We are centrally located in Wisconsin – near OshKosh and several major aircraft facilities.

What might prospects say to trigger me to know that they need to be referred to Taylor Greenwood Jet Photography?

  • “There are a ton of aircraft on the market. How am I going to make this plane stand out?”
  • “This is a very special airplane – I need people to just see the value of it.”

How should I refer a client to Taylor Greenwood Jet Photography?

Contact me, Taylor, at  413-522-4578. Always happy to talk about your projects.  Or download my ebook  – Six Things You Should Know About Selling Your Aircraft (Intro by Capt. Ivan Klugman) at http://www.tgjetphotography.com/freebook/

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the Aviation Marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

Enroll Today Referral Marketing   Taylor Greenwood Photography

 

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Referral Marketing – Summit Aviation and the Digital Reference Library – Paula Woellhaf

Summit Referral Marketing   Summit Aviation and the Digital Reference Library   Paula Woellhaf

How would I spot the ideal customer for Summit Aviation?

Our ideal customer is an individual or organization who is required by law to use not only the regulations, but the myriad of other FAA, EPA, NTSB and other publications that affect them directly – often daily- in their work. They often have multiple users and/or multiple locations and due to the nature of their business, must be kept up-to-date on these documents. Virtually all of the documents we include in our Library are available for free on the internet , but  often our ideal client – many of them employees of the FAA itself -has many responsibilities and need a more efficient way to stay on top of it all.

How would I best describe Your Company’s unique benefits, approach, products, series and value proposition?

Just the other day, I was called by a couple of gentlemen in a foreign country, “How is your Library different from what I can get on the internet?” There is a mountain of data on the internet and that’s the problem! How do your organize all of that data and make it accessible?

We have created a customized search engine that allows our clients to search the thousands of documents we have in our Library, when they aren’t sure where to find what they need – or create  collections of the documents that they use the most, when they are familiar with the documents that contain the needed information – or both!

We update the Library every working day and, included with their DVD subscription, email interested customers, not only regulation changes, but proposed changes, FAA notices, Emergency ADS, Changes to the massive Order 8900.1, recent released FAA Legal Interpretations and Emergency ADS.

Customer Service. When customers are stumped, they occasionally call us and we help them find exactly what need. We do whatever in our power to assist our clients.

What might prospects say to trigger me to know that they need to be referred to Your Company?

  • Man, how do you find anything on the FAA’s site?
  • This is so frustrating! It takes forever to find what I need.
  • I don’t have all day! I need help finding just what I need fast.
  • I’m  affected by Order 8900.1! How in the world can I know what is included in over 5000 pages of red tape?

If you have a referral for Summit Aviation, call Paula Woellhaf at (801)-446-5858 or toll free at (800) 328-6280

 

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the Aviation Marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

Enroll Today Referral Marketing   Summit Aviation and the Digital Reference Library   Paula Woellhaf

 

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Referral Marketing – Simple Supply Chain Management – Muhammad Farooq

Zion 11 Referral Marketing   Simple Supply Chain Management   Muhammad FarooqHow would I the your ideal customer for Simple Supply Chain Management?

We create ecommerce solutions that make it easy for companies to display and sell their products online.

Spotting a Simple Supply Chain Management customer.

Companies (of all sizes) in the business of acquiring, shipping, warehousing, retailing, distributing products or related service worldwide would be a potential customer. E-commerce is an integral part of our solution and not an after thought – we provide result oriented optimized solutions.

How would I best describe Simple Supply Chain Management’s unique benefits, approach, products services, and value proposition?

We create a custom inventory “showroom” on your web site so that your products are displayed to their best advantage, with features like photo galleries and custom text areas that let you really “tell the story” and outline the unique benefits of your product.   We also provide the software behind your showroom so that visitors can make purchases directly from your website. This simple-to-use software also helps you intelligently manage your inventory, order more products, apply markdowns or discounts, and manage situations like running out of a particular product or suggesting another.   We do not sell software. We inspire business performance by building trusted partnerships with our clients to harness the trans-formative power of technology. Our core competencies and unique virtual business model make our solutions amazingly affordable.

What might prospects say to trigger me to know that they need to be referred to Simple Supply Chain Management?

  • “Now I am realizing that there is much more to a successful e-commerce business than just the images of the products and the shopping cart. My business has a lot of potential but I need somebody to help me take my business to the next level’. 
  • “My website is driving me crazy. It isn’t selling products because I can’t display them to their best advantage.”
  • “We are losing customers because our shopping cart is too difficult for people to use.”
  • “We need to manage our inventory better.  It’s takes me too long to enter and manage products in the back-end. I would rather concentrate on expanding my business. - but I can’t afford a big, industrial-sized solution like SAS or Oracle.”

How should I refer a client to Simple Supply Chain Management?

Contact Muhammad Farooq at 801-809-5021 or visit   http://simplesupplychainmanagement.com/

 

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the Aviation Marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

Enroll Today Referral Marketing   Simple Supply Chain Management   Muhammad Farooq

 

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Referral Marketing Example – Helivalue$ – Carol Busch

helivalues Referral Marketing Example   Helivalue$   Carol BuschHeliValue$  - Carol Busch

 

How would I spot an ideal customer for HeliValue$?

Anyone who buys or sells, owns or operates, lends or leases helicopters should use HeliValue$ to make smart decisions about the value of their helicopter.

How would I best describe HeliValue$’s unique benefits, approach, products services, and value proposition?

We’re The Official Helicopter Blue Book®.  We provide monthly, quarterly and annual subscriptions to our online publication.  We also provide desktop or on-site appraisals, residual value projections, end of loan/lease studies, and appraisal reviews.

If you manage helicopters for your organization, knowledge is power. We help you make smart decisions.

What might prospects say to trigger me to know that they need to be referred to HeliValue$?

  • “I’d like to buy a MD NOTAR®, but I wonder if we can afford it?”

 

  • “I saw a Robinson for sale, I’m interested but I wonder if that is a fair price?”

 

  • “Would we be better off turning in our leased helicopter or exercising a purchase option?

 

How should I refer a client to HeliValue$?

Please call (847) 487-8258 or visit our website at http://www.helivalues.com for more information. (If you prefer to contact us by email, use info@helivalues.com.)

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun. Join the Aviation Marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

Enroll Today Referral Marketing Example   Helivalue$   Carol Busch

 

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Referral Marketing Example – Randy Schophroester, Air Trek North

airtreknorth Referral Marketing Example   Randy Schophroester, Air Trek NorthHow would I spot your ideal customer for Air Trek North?

Our ideal customer lives or works near Lakeville, MN (KLVN) and would love to fly for business or recreation.

How would I best describe Air Trek North’s unique benefits, approach, products services, and value proposition?

Our instructors have been rated GOLD SEAL by the FAA, meaning they have the highest pass rate standards for their students.  A GOLD SEAL instructor should be something you require of your flight school.   Too many flight schools hire instructors straight out of school with little to no time training students.  Those instructors are only instructing so they can get the hours needed to be hired by an airline, most likely not even completing the training you need to pass your flight test.

We are up front with our fees and don’t quote you a “lowball” price and then add a fuel surcharge.

At Air Trek North, we specialize in getting you started the correct way, with a solid ground based instruction along with a well planned flight instruction schedule that gets you the coveted pilot certificate quickly and safely.  Call or email us to get your ground instruction going today.  We guarantee that you will have fun while learning about the fascinating art of flying………..   And your friends will be impressed too!

What might prospects say to trigger me to know that they need to be referred to Air Trek North?

  • “I would love to learn to fly, but I’ve heard it takes a long time and it’s expensive. There are always hidden fees and fuel surcharges.”
  • “I have a really long commute. I need to get out of this traffic!”
  • I’ve had a bad experience with flight instruction. My instructor wasn’t very helpful.”
  • “I need a seaplane rating.”

How should I refer a client to Air Trek North?

Have them email Randy at  randy@airtreknorth.com or visit our website, www.AirTrekNorth.com

 

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the Aviation Marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

Enroll Today Referral Marketing Example   Randy Schophroester, Air Trek North

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Referral Marketing Example – AeroStar Training Services LLC – David Santo

Dave1 Referral Marketing Example   AeroStar Training Services LLC   David SantoHow would I spot your ideal customer for AeroStar?

Our ideal customer is an aspiring flight attendant, first officer, or captain working for an airline anywhere in the world he or she chooses.

How would I best describe AeroStar’s unique benefits, approach, products services, and value proposition?

AeroStar is an FAA Certified 142 Training Center serving the needs of individuals seeking pilot certification training and aircraft type ratings on the Airbus A320, Boeing 737, and BBJ. We offer FAA approved initial type ratings, recurrent, upgrade and differences training. We also offer initial and recurrent flight attendant training.

We offer the best schedule flexibility, the highest quality training and the most competitive pricing. Before you choose your next training provider you owe it to yourself to shop around and compare. Here are some of the key benefits of training with AeroStar:

  • Clear, fun, courseware gives you the flexibility to learn at home and arrive oriented, comfortable, and prepared to make the most of your time with us.
  • World-class, computer-based or classroom Ground School Training that gives you the solid background knowledge you need to feel confident in the cockpit.
  • The most advanced simulators that provide realistic flight experiences before you ever leave the ground.
  • Experienced airline faculty with a passion for teaching – they care about your success and spend the time needed to be sure you understand and have a great time.

What might prospects say to trigger me to know that they need to be referred to AeroStar?

  • “I would love to be an airline pilot, but I have to spend years building time as a low-paid flight instructor or freight pilot.”
  • “I would love to be an airline pilot, but I don’t have a lot of time or money to invest in training.”
  • “I have had a bad experience with advanced flight instruction. My instructors were software engineers, not pilots.”
  • “I have had a bad experience with advanced flight instruction. I ended up paying a lot of extra money for simulator time.”
  • “I would love to work as a flight attendant. I just need training and interview assistance so that I present myself well to the people that hire flight attendants for the great airlines.”
  • “My Part 61 or Part 141 flight school would like to have a mutually beneficial relationship with a 142 program so that we can offer a more complete training opportunity to our students that takes them from their first flight to launching their aviation career.”

 

How should I refer a client to AeroStar?

Have them call Deidra at 407-888-9011, or download our free ebook – Five Tough Questions You Should Ask About Advanced Flight Training - http://www.aerostartyperatings.com/

 

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the Aviation Marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

Enroll Today Referral Marketing Example   AeroStar Training Services LLC   David Santo

 

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