Sales | Aviation Marketing

An Election Where Your Vote Really Counts

I was talking with a friend the other day about the dearth of good choices in the elections in the U.S. this year.

We were also commiserating about the fact that, depending on what state you live in, your vote will have more or less impact.

However, we’re both voting. We both agreed that in [...]

What Should I Write About? Ten ways to solve writer’s block

When we advise clients to write a blog or newsletter, they usually have no problem understanding the reasons for this.

They fully realize the benefits of communicating regularly.

It takes repeated contacts over a period of time to build a relationship with new prospective clients. It can take awhile for a new potential client to have the [...]

Packaging Basics for the Aviation Industry

Perhaps these are the reasons that people marketing and selling aviation products and services tend to overlook the basic marketing principles of merchandising and packaging products and services. [...]

Introducing our Sales Coaching Program

Great athletes, high-performance pilots, and great salespeople have coaches that help them reach optimal levels of performance. Let us customize a program to help you ascend to new heights! [...]

Sales and Customer Service – Style, Substance, or Both?

This happens a lot when dealing with sales and customer service people. They are trained to respond with a smile, to say the right words, to be pleasant no matter what happens, but few are trained or empowered to actually listen and make changes based on a customer’s specifications, or to stand up to a customer and explain that they’re out of broccoli, or rice, or wheat bread, or non-crunchy fries. Nobody was confirming our order, (she actually confirmed it inaccurately) and nobody checked the accuracy of what came out of the kitchen. This is putting the emphasis on the wrong part of the equation. [...]

Setting Realistic Expectations with Customers

Cutter Aviation is well-known for outstanding customer service. Part of their strategy for making that happen is setting realistic expectations.

In yesterdays Coaching Program Webinar, Ryan Keough of Cutter Aviation was our guest instructor.

We were talking about the difference between people that write the textbooks on customer service and people that are eyeball [...]

Nothing Happens Till Somebody Sells Something!

Without sales and marketing, planes and people sit idle.

We’ve seen the necessity of good marketing and good salesmanship first hand in the last couple of years.

When the economy is good, a company can do well with the following:

A good product (it didn’t have to be great.) A decent advertisement or appearance [...]

Sales Presentations – The Live Coaching Session

We had our first live coaching session today, and in spite of a thousand things that could have gone wrong, I’m always amazed at how things have a way of working out for the best.

We had a three hour power outage the morning of the session and I thought we’d be on a noisy [...]

Marketing Emergencies – Ever had a site hacked?

If you’ve ever had a look at your website and seen a “cute” (or not so cute) message that you didn’t put there, you understand the sinking feeling of having your carefully crafted marketing image suddenly turned into something that you don’t want anybody to see. [...]