I’m researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool. Here’s the agenda so far: * Reasons to be on LinkedIn * Market research using LinkedIn * Ethically “stalking” your ideal clients * Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals) * Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies) * Aviation groups on LinkedIn * Group Etiquette * Linked In Questions/Answers * Buttons and Widgets for your website * Is the paid version worth getting? Please let me know if you know of any: * Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it’s perfectly okay to nominate yourself.) * Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it’s perfectly okay to nominate your own company.) * Questions, tips, tricks, and pet peeves about using LinkedIn. * You don’t have to be a member of the Master Class to share your thoughts and possibly be featured. Thanks for your help! [...]
You know that Search Engine Optimization is the practice of influencing how the search engines index your site, so that potential customers can find you using Google, Yahoo, AOL or Bing. You may not know that a tiny difference in the words you use can make a big difference in the results you get. [...]
Congratulations, Bryce! We know that you started in June, you did all the optimization work yourself, you had some scheduling challenges, and you still made it to #1 in less than 90 days! [...]
Here are some questions you should ask, whether you’ve done search engine optimization yourself or had a consultant do the work for you: [...]
It’s a tempting idea, especially for goal-oriented Aviation types, to set a goal, meet it, and move on with other things. But once you’ve invested the time, effort and money in a good search engine position, you’ll want to continue to invest a smaller amount each month to maintain your position. [...]
There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing. As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial. [...]
Ninety percent of the advertising and marketing flooding the market today (including, I’ll admit it, some of mine!) fails because it fails to answer four questions. [...]
It’s important for ABCI to get our clients’ web sites to the first page of Google results for relevant search terms.
When people are searching the web for a product or service, they usually contact one of the companies in the first page of results.
Having a good ranking in Google and the other [...]
Google search results for “Jet Photography” – not an easy term, there’s lots of competition out there. Our client Taylor Greenwood is #4 today. Of course these results vary daily and regionally, but we’re happy.  [...]
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Read The Book on Aviation Marketing!
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