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Gary Vaynerchuk’s book The Thank You Economy includes a reference to the sale of a $250k phone system based on a relationship that started with a response to a tweet by Avaya’s global managing director of Services and Social Marketing Paul Dunay. [...]  At ABCI, our intention is to use the best marketing technology for our clients. We know you don’t always have the time or the interest to study the latest in search and social marketing technology. We’ve been getting lots of questions about the Google Plus program. The program is still in beta, but the objective is to include social media input in search results. They’ve implemented a Google Plus Button that looks like this: [...] In response to my appeal this morning for LinkedIn success stories, I got this fantastic response from Brad Elliott. I thought I’d share it with you. [...] February is getting away from us, and we’re looking toward our March Topic for the Marketing Master Class! Blogs are a great way to publish information about your company and products. But how do you keep it interesting week after week given all of the demands on your time? Personal blog? Company blog? Guest articles [...] This is the “Social Media Glossary” we distributed at the Social Media Panel Discussion at the NBAA Convention. I had a great time discussing social media topics with Patrick Dunne, NBAA; Jason Wolfe NBAA Airmail; Josh Mesinger, Mesinger Jet Sales; Jon Ostrower, FlightBlogger. [...] You know that Search Engine Optimization is the practice of influencing how the search engines index your site, so that potential customers can find you using Google, Yahoo, AOL or Bing. You may not know that a tiny difference in the words you use can make a big difference in the results you get. [...] Join Us at the “Social Media and Business Aviation” Education Session at NBAA 2010 at the Georgia World Congress Center. [...] You’ve heard that blogging is a great way to market your product or service. A blog gives you the opportunity to publish frequent, regular content that’s interesting or useful to your ideal customers A blog lets you develop a long-term relationship with a growing audience Search engines give high ranks for blogs because they [...] Ninety percent of the advertising and marketing flooding the market today (including, I’ll admit it, some of mine!) fails because it fails to answer four questions. [...] You don’t need to have a catastrophic oil spill to worry about your company’s reputation online. There are many reasons, most of them bad, that someone would want to impact your company’s reputation online. A great example pulled from the headlines – a creative twitter user grabbed the name BPGlobalPR and began tweeting as if [...] |
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