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Three reasons you should enroll in the Aviation Marketing Master Class before December 31, 2011. 1) You get the most material at the best price 2) You’re enrolled in the new, extended program at the “old” tuition rates 3) You’re losing sales every day that you’re not in the program. [...]  “How nice it must be to have such a creative job,” people say when I tell them I’m a marketing consultant. I always have to smile to myself. For every creative task, there are about five tasks that involve crunching, analyzing, generating, percolating or figuring out how to capture data. Data makes the difference between a powerful, reliable marketing system and “random acts of marketing.” [...] Now, it’s equally important to hire based on modern communication skills (which includes videoteleconferencing, tweeting, and a dozen other things we didn’t care about five years ago) and the size of their following and influence on the Web. [...] When it’s your own business, you don’t have the luxury of dislike. ABCI has no sales staff, and any time we spend “selling” is time spent away from serving our current clients. We do make sales calls when necessary. We just keep them to a minimum. Here’s how: [...] There are companies in aviation and related industries for companies to get more than half of their business from referrals. If your company has been in business for more than a year or two, you should be one of them. [...] And, if you enroll before November 15, you receive an additional bonus – we’ll help you set up a new SendOutCards account and chip in for the postage to send your holiday cards! [...] This style of marketing is particularly effective in the aviation industry; as well as other large-ticket, high-trust or complex products and services. Long Cycle Marketing is characterized by a systematic approach that includes an incentive for targeted prospective clients to “opt in” based on an informational incentive (usually a free white paper, report or ebook.) [...] Many companies have a”cause” that they support – ours is the Special Operations Warrior Fund. Special Operations people have devoted their lives to being the best of the best, and devoting that skill unstintingly in service to our country. These are people who can be mowing the lawn one moment, receive a phone call, and [...] The vast majority of the companies we consult with spend entirely too much time, energy and money “putting their message out there” without giving nearly enough attention to the actual living, breathing human beings that they are “putting it out” to. This results in a tone-deaf delivery at best. [...] The world has changed in the last three years. Are you still marketing your products and services the same way? How’s that working for you? Whether we acknowledge it or not, the world has changed more in the last two or three years. Whether or not we like all the changes, the facts and numbers don’t lie. [...] |
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