Uncategorized | Aviation Marketing

Happy Halloween! It’s been a scary year . . .

It’s been a scary year (or couple of years) in the aviation industry. One of the things we noticed at the NBAA convention this year is that the people who are still around and thriving are not the timid or the indecisive. The economy may not have improved (there is some debate about that) but [...]

Don’t Be Afraid of Ghostwriters

We all have our strengths and weaknesses, and one thing I’ve noticed (and part of the reason that we chose aviation as a specialty) – there are a lot of aviation professionals who dislike or don’t have time for writing. [...]

Interview with Bob Jones of ATP – the Onsite Static Display, the Tweetup, and More

Bob Jones and I stepped out of the Tweetup for a moment to discuss the show so far. [...]

Interview with Rick Andritsch of VJS Lincoln about the NBAA Convention, and How’s Business This Year?

Rick Andritsch is the “owner in charge” of VJS Lincoln, a company that builds hangars for aviation companies large and small. [...]

Interview with Ludo Van Vooren about Social Media, Internet Marketing, and the Current Sales Climate in Aviation

Ludo Van Vooren is an expert in social media, internet marketing, global business development, strategic planning, event management. We talk about the show, the current economic and selling climate, and how marketing is changing. [...]

Interview with Ryan Keogh, Cutter Aviaton – about Customer Service, Passion, and Marketing

We talk to Ryan Keogh about passion, sales and customer service. Ryan works with Cutter Aviation and also the host of Warbird Radio. [...]

Interview with Jill Heisterkamp, Heiste Communications about Writing for the Aviation Industry

Jill is the owner of Heiste Communications – she specializes in aviation-related copywriting and PR. We talk about why it’s important to have an aviation specialist!

Heiste Communications Website

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Interview with Jim Gorman, Gorman360 about Aviation Marketing and Advertising

We talk about apps and technology in aviation marketing, the demographics of who’s using what, and what’s changing in aviation marketing. [...]

Interview with Brad “B-Rad” Elliott at the NBAA Convention

We talk about the NBAA convention, how to park dozens of aircraft for a static display without making the pilots sweat, and how to have a great time flying to the Bahamas. [...]

Top Ten Lists – The Anti-Shotgun Marketing Method

It may be ten customers a day, a week, a month or a year, depending on your business model. But ten customers is all you need for your business to prosper. And it’s a lot easier to focus on ten in a sincere, reasonable way than it is to focus on a nameless, faceless mass of hundreds or thousands of imaginary customers. [...]

Aviation Marketing