Syllabus
1. How Facebook fits into the Marketing Blueprint
2. Demographics & trends on Facebook – Is it a good way to reach MY customers?
3. Realistic Expectations – A Facebook Page is NOT a marketing strategy
4. Social Marketing- Theory, best practices and etiquette
5. Integrating Facebook with the Rest of Your Marketing
a. Facebook and Search Engine Optimization
b. Facebook and Your Blog
c. Facebook and Twitter (and other social media)
6. Developing a Facebook Marketing Strategy
a. Your own identity or an alias or mascot?
b. Personal Pages (walk through)
c. Fan Pages
d. Community Pages
7. Examples from the Aviation industry
8. Things that Can Go Wrong, How to Prevent Them
a. Security Concerns
b. Reputation Concerns
9. The future of Facebook- things to watch
10. Fitting Facebook into your Week – How much time should this take?
And of course, we will include the
- Recommended Reading list
- List of Resources (additional articles and tutorials)
- Action List
- Show Your Work challenge. We’ll send the details
Facebook Glossary
- Application – a program that allows users to share content and interact with other users
- EdgeRank – an algorithm used by Facebook to determine what content gets shown in users‟ News Feeds (more on this later)
- Fan – Facebook users who choose to “Like” and become a “fan” of an organization‟s page
- Friend – 1.) (n) personal connection on Facebook; 2.) (v) to add a Facebook user as a friend
- Friend List – organized groupings of friends
- Group – a collection of Facebook users with a common interest; any Facebook user can create and join a Facebook group
- Like(s) – 1. (v) within Facebook, to like a business Page means you‟ve become a fan of that page; 2. (v) within Facebook, to like others‟ comments on their wall or news feed; 3. (n) the number of users who have liked your page; 4. (n) outside of Facebook, to like something using that has installed the Facebook like button
- Network – an association of Facebook users based on a school or workplace
- News Feed – an aggregation of one‟s friends‟ wall posts published on a user‟s Facebook homepage
- Page – official presence for public figures, artists, bands, businesses, places, entertainment, causes, brands, or products to share information and interact with fans on Facebook
- Profile – presence for individuals to share information and interact with friends and organizations on Facebook
- Wall – the core of a profile or page that aggregates new content, including posted items (e.g. status updates) and recent actions (e.g. becoming a fan of a page)
About the Course -
Each course includes:
A thirty to sixty minute video with detailed instruction
A downloadable PDF Workbook
We’ll send “Certificates of Completion” to those that show a good working knowledge of the concepts, and feature the best ones on ABCI’s blog. (An opportunity for additional publicity!)
Need professional continuing education credit? CEUs or PDUs are provided for most professional organizations.
(Equivalent of 2 hours classroom instruction.)
Your satisfaction is unconditionally guaranteed.
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