The field is certainly evolving, and we’ve found many of the “automated” social media tools to be clumsy and to cause mishaps that can injure a company’s reputation!

Not as critical as aviation mishaps, but costly and sad.

There are good, bad and ugly salespeople, and unfortunately the bad and ugly are the ones people think of when you talk about the profession! It’s unfortunate because the reluctance to acknowledge the need for, learn and practice good sales techniques drives a lot of companies out of business!

I enjoyed the article and appreciate your thoughts. Another aspect I feel pertinent to this discussion is the importance of the automation designers, procedure developers, and policy setters to also have an understanding of how human-human and human-automation collaboration will shape performance. Many of the most tragic aviation mishaps were precipitated from design induced failures. The point being, if the developers don’t have a grasp on all the things you mention above the pilot must know, system (that is human and technology together) failures will emerge.

I’m not sure what influence you may have in the development of tools in the marketing field, but we assert these notions are critical in the research and development of new technologies in aviation.