Comments for Aviation Marketing by ABCI http://www.aviationbusinessconsultants.com Business to business, direct response marketing in the aviation industry. Thu, 19 Aug 2010 18:10:19 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on The Future of Magazines and What It Means for Aviation Marketing by Adam Mesinger http://www.aviationbusinessconsultants.com/2010/08/the-future-of-magazines-and-what-it-means-for-aviation-marketing/comment-page-1/#comment-9377 Adam Mesinger Thu, 19 Aug 2010 18:10:19 +0000 http://www.aviationbusinessconsultants.com/?p=2014#comment-9377 What is an aviation company to do these days? At J. Mesinger Corporate Jet Sales, we are strong believers in print advertising, but in today’s internet age we have to always evaluate the effectiveness of those marketing efforts and combine them with online opportunities to reach the largest audience possible. Like the article by ABCI mentioned, we have to see where print circulation is still worth our effort and where it is not. And when we find it is not, we are moving our ad dollars elsewhere. Our company’s blog at www.jetsales.com/blog is paying off for us with new subscribers and hits to our website. We still, however, see great value in print, both domestically and internationally. Lately we have been fortunate to be a part of many international publications, such as Global Flying in China and Top Flight in Russia and the premiere edition of Jet Gala out of Singapore. These are all beautiful publications that expand our recognition to the farthest points of the globe, and also give us the opportunity to market our client’s aircrafts all around the world. All of the content in these magazines are either online now, or the publications are investing in building up their online content going forward, but for us to leave print all together at this point would be to miss out on many opportunities of exposure to our market. One good example of the niche magazines still have a hold on is when a pilot sees an industry magazine at an FBO and puts it on a plane for an owner or passenger to read. It would be a shame to miss out on that kind of exposure, because we make it a priority to use ads in magazines for corporate branding and inventory listings, and we receive great response from those efforts. In addition, my father, Jay is often asked to write articles for the industry magazines worldwide. I believe that with the iPad and other ebook readers, however, industry magazines have the opportunity now to offer their content in far more dynamic and interactive ways, and I am excited to see how things evolve with the times! What is an aviation company to do these days? At J. Mesinger Corporate Jet Sales, we are strong believers in print advertising, but in today’s internet age we have to always evaluate the effectiveness of those marketing efforts and combine them with online opportunities to reach the largest audience possible. Like the article by ABCI mentioned, we have to see where print circulation is still worth our effort and where it is not. And when we find it is not, we are moving our ad dollars elsewhere. Our company’s blog at http://www.jetsales.com/blog is paying off for us with new subscribers and hits to our website. We still, however, see great value in print, both domestically and internationally. Lately we have been fortunate to be a part of many international publications, such as Global Flying in China and Top Flight in Russia and the premiere edition of Jet Gala out of Singapore. These are all beautiful publications that expand our recognition to the farthest points of the globe, and also give us the opportunity to market our client’s aircrafts all around the world. All of the content in these magazines are either online now, or the publications are investing in building up their online content going forward, but for us to leave print all together at this point would be to miss out on many opportunities of exposure to our market. One good example of the niche magazines still have a hold on is when a pilot sees an industry magazine at an FBO and puts it on a plane for an owner or passenger to read. It would be a shame to miss out on that kind of exposure, because we make it a priority to use ads in magazines for corporate branding and inventory listings, and we receive great response from those efforts. In addition, my father, Jay is often asked to write articles for the industry magazines worldwide. I believe that with the iPad and other ebook readers, however, industry magazines have the opportunity now to offer their content in far more dynamic and interactive ways, and I am excited to see how things evolve with the times!

]]> Comment on The Future of Magazines and What It Means for Aviation Marketing by Paula Williams http://www.aviationbusinessconsultants.com/2010/08/the-future-of-magazines-and-what-it-means-for-aviation-marketing/comment-page-1/#comment-9376 Paula Williams Thu, 19 Aug 2010 14:18:27 +0000 http://www.aviationbusinessconsultants.com/?p=2014#comment-9376 Excellent points, Darian! I think people were getting pretty frustrated with the "mystery" of advertising - using brand marketing rather than direct response, and using printed media where you really have no idea how many people have seen your advertisement. Online marketing solves that, although I've found that it still lacks the credibility and cachet of print media. So I recommend both whenever possible. Excellent points, Darian!

I think people were getting pretty frustrated with the “mystery” of advertising – using brand marketing rather than direct response, and using printed media where you really have no idea how many people have seen your advertisement. Online marketing solves that, although I’ve found that it still lacks the credibility and cachet of print media. So I recommend both whenever possible.

]]> Comment on The Future of Magazines and What It Means for Aviation Marketing by Darian http://www.aviationbusinessconsultants.com/2010/08/the-future-of-magazines-and-what-it-means-for-aviation-marketing/comment-page-1/#comment-9375 Darian Wed, 18 Aug 2010 18:20:10 +0000 http://www.aviationbusinessconsultants.com/?p=2014#comment-9375 I have been in the publishing industry for 19 years and have seen a turn in the market towards internet advertising. This is been a much slower process in the helicopter market than general aviation. Times of a salesman being able to smooze a client are over. The ability to visit Quant cast or Alexia and see true internet numbers is here, there can be no more smoke and mirrors. An advertiser now has to do the most with the least amount, and the ability to get sold numbers on your efforts makes the internet hot. Magazines are evolving into multi media buys, based on the reach available through an online presence. We can only hope the buyers step outside their comfort zone, and analyze their media buy. The buy should not be based on emotion or a business friendship, but based upon audited third party circulation facts, Google Analytics, and Third party web site auditing numbers. These facts will always assure that you take care of the two biggest things in marketing, Reach, and Frequency! I have been in the publishing industry for 19 years and have seen a turn in the market towards internet advertising. This is been a much slower process in the helicopter market than general aviation. Times of a salesman being able to smooze a client are over. The ability to visit Quant cast or Alexia and see true internet numbers is here, there can be no more smoke and mirrors. An advertiser now has to do the most with the least amount, and the ability to get sold numbers on your efforts makes the internet hot. Magazines are evolving into multi media buys, based on the reach available through an online presence. We can only hope the buyers step outside their comfort zone, and analyze their media buy. The buy should not be based on emotion or a business friendship, but based upon audited third party circulation facts, Google Analytics, and Third party web site auditing numbers. These facts will always assure that you take care of the two biggest things in marketing, Reach, and Frequency!

]]> Comment on The Aviation Industry vs. The Conspiracy of the Unmotivated by Aviation Marketing - Inspiration for Articles | Aviation Marketing by ABCI http://www.aviationbusinessconsultants.com/2010/07/the-aviation-industry-vs-the-conspiracy-of-the-unmotivated/comment-page-1/#comment-9369 Aviation Marketing - Inspiration for Articles | Aviation Marketing by ABCI Wed, 11 Aug 2010 02:01:46 +0000 http://www.aviationbusinessconsultants.com/?p=1898#comment-9369 [...] The Aviation Industry vs. the Conspiracy of the Unmotivated [...] [...] The Aviation Industry vs. the Conspiracy of the Unmotivated [...]

]]> Comment on Aviation Marketing – So, What’s it Like To Work with a Ghostwriter? by Aviation Marketing - Inspiration for Articles | Aviation Marketing by ABCI http://www.aviationbusinessconsultants.com/2010/07/aviation-marketing-so-whats-it-like-to-work-with-a-ghostwriter/comment-page-1/#comment-9368 Aviation Marketing - Inspiration for Articles | Aviation Marketing by ABCI Wed, 11 Aug 2010 01:32:03 +0000 http://www.aviationbusinessconsultants.com/?p=1932#comment-9368 [...] What’s it like to work with a ghostwriter? [...] [...] What’s it like to work with a ghostwriter? [...]

]]> Comment on Online Watchdog Program for Social Media by George Walker http://www.aviationbusinessconsultants.com/2009/07/online-watchdog-program-for-social-media/comment-page-1/#comment-9352 George Walker Wed, 28 Jul 2010 00:35:40 +0000 http://www.aviationbusinessconsultants.com/?p=681#comment-9352 i am always watching for any product launch on the internet as i am a gadget addict myself.'., i am always watching for any product launch on the internet as i am a gadget addict myself.’.,

]]> Comment on New Aviation Marketing Clients – Summit Aviation and HighTop Company by Zachary Evans http://www.aviationbusinessconsultants.com/2009/05/new-clients-summit-aviation-and-hightop-company/comment-page-1/#comment-9341 Zachary Evans Mon, 26 Jul 2010 03:36:41 +0000 http://www.aviationbusinessconsultants.com/?p=569#comment-9341 marketing always makes a product more popular and is necessary for its success.,.; marketing always makes a product more popular and is necessary for its success.,.;

]]> Comment on The Aviation Industry vs. The Conspiracy of the Unmotivated by Paula http://www.aviationbusinessconsultants.com/2010/07/the-aviation-industry-vs-the-conspiracy-of-the-unmotivated/comment-page-1/#comment-9271 Paula Mon, 19 Jul 2010 22:17:32 +0000 http://www.aviationbusinessconsultants.com/?p=1898#comment-9271 Excellent point, Joe! The best flight I've ever taken was on Emirates from New York to Paris. The flight was well-managed, the service was excellent, the staff went out of their way to inform us on the status of a connection, and the food was good! I almost didn't know how to react. :-) I advise our clients to astonish their customers with more value for their money than they're expecting. And, to paraphrase you and Gandhi, (have you ever been paraphrased with Gandhi before?) we need to "be the change we want to see in the world." Excellent point, Joe! The best flight I’ve ever taken was on Emirates from New York to Paris. The flight was well-managed, the service was excellent, the staff went out of their way to inform us on the status of a connection, and the food was good! I almost didn’t know how to react. :-)

I advise our clients to astonish their customers with more value for their money than they’re expecting. And, to paraphrase you and Gandhi, (have you ever been paraphrased with Gandhi before?) we need to “be the change we want to see in the world.”

]]> Comment on The Aviation Industry vs. The Conspiracy of the Unmotivated by Joe Braddock http://www.aviationbusinessconsultants.com/2010/07/the-aviation-industry-vs-the-conspiracy-of-the-unmotivated/comment-page-1/#comment-9270 Joe Braddock Mon, 19 Jul 2010 22:07:31 +0000 http://www.aviationbusinessconsultants.com/?p=1898#comment-9270 The idea of entitlement, lack of proactive thinking, and accountability are factors that have greatly contributed to the situation in the world today. It has affected all aspects of life to community to culture to business. Why are US airlines some of the worst in relation to service? Fly an Asian airline like Thai or Singpore and you will wonder why. While it may not be 'technically' required to be an overachiever or leader at your job, how about just having some basic pride in the job we do and respecting others because it's the right thing to do? We have a choice. In this 'Age of Correction', those who realize that the world does not revolve around them and contribute to societal and community values will make it. Those who do not will continue to struggle. Change starts with us. The idea of entitlement, lack of proactive thinking, and accountability are factors that have greatly contributed to the situation in the world today. It has affected all aspects of life to community to culture to business.

Why are US airlines some of the worst in relation to service? Fly an Asian airline like Thai or Singpore and you will wonder why. While it may not be ‘technically’ required to be an overachiever or leader at your job, how about just having some basic pride in the job we do and respecting others because it’s the right thing to do? We have a choice. In this ‘Age of Correction’, those who realize that the world does not revolve around them and contribute to societal and community values will make it. Those who do not will continue to struggle. Change starts with us.

]]> Comment on The Aviation Industry vs. The Conspiracy of the Unmotivated by Paula http://www.aviationbusinessconsultants.com/2010/07/the-aviation-industry-vs-the-conspiracy-of-the-unmotivated/comment-page-1/#comment-9266 Paula Mon, 19 Jul 2010 13:41:01 +0000 http://www.aviationbusinessconsultants.com/?p=1898#comment-9266 Good question - To be fair, I work mostly with business aviation, rather than the airlines. If I had to guess about the airlines I would say 1) They have been competing on price, in a race to the bottom, so their margins are really small, and 2) it is very expensive to keep up with the huge and increasing body of regulations airlines have to deal with. That said, the creative and courageous (those willing to adapt to the present situation rather than spending time and energy whining about it) are the ones that seem to be doing the best. What do you think. Joey? Good question – To be fair, I work mostly with business aviation, rather than the airlines.

If I had to guess about the airlines I would say 1) They have been competing on price, in a race to the bottom, so their margins are really small, and 2) it is very expensive to keep up with the huge and increasing body of regulations airlines have to deal with.

That said, the creative and courageous (those willing to adapt to the present situation rather than spending time and energy whining about it) are the ones that seem to be doing the best. What do you think. Joey?

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