Your Marketing Planning Calendar
You’re busy enough as it is. Why should you take extra hours to go to the effort of creating a sales and marketing calendar for the whole year?
“Random Acts of Marketing” are expensive in a lot of ways:
- Ordering supplies or registering for conferences at the last minute usually costs more in rush fees, late fees, or extra postage.
- It’s unfortunate to miss opportunities when a major aviation publication is covering a topic related to your product or service and you don’t get mentioned because you didn’t know about it in time to contribute to the article or project.
- It’s frustrating when you have to coordinate with other departments or partners at the last moment.
- Most of us hate looking at a blank sheet of paper and trying to dream up an article for a blog or a topic for a
- podcast at the last moment.
Contents
NOTE – …………………………………………………………………………………….2
RESELLS, RECAPTURES & REFERRALS ………………………………………………………….3
WHY A PLANNING CALENDAR? ……………………………………………………………….4
GETTING STARTED ………………………………………………………………………….4
TRADE SHOWS & EVENTS ………………………………………………………………….5
HOLIDAYS & OBSERVANCES ………………………………………………………………..5
CONSULT THE AVIATION EDITORIAL CALENDAR TO FIND COMMON THEMES ……………………….5
TIE IN YOUR HOMEWORK ASSIGNMENTS TO THE AVIATION MARKETING MARKETING COPILOT COACHING PROGRAM TOPIC. ………………………………………………………………………..6
A WORD ABOUT GOALS AND OBJECTIVES ……………………………………………………6
DECIDE ON A SALES OBJECTIVE FOR THE MONTH. ……………………………………………7
DECIDE ON A MARKETING OBJECTIVE FOR THE MONTH. ……………………………………….7
PHASE ONE – PROSPECTING (PRE-SALES) …………………………………………………7
PHASE TWO – CREDIBILITY AND CLOSING (SALES) ………………………………………….7
PHASE THREE – REFERRALS, RESELLS AND RECAPTURES (POST-SALES) ……………………….7
MONTHLY SAMPLE …………………………………………………………………………..8
MAKING IT DAILY …………………………………………………………………………9
COMPANY FOCUS ………………………………………………………………………. 10
PUBLICATION THEMES ………………………………………………………………….. 10
COPILOT COACHING PROGRAM TOPIC ……………………………………………………. 10
SALES OBJECTIVE ………………………………………………………………………. 10
MARKETING OBJECTIVE …………………………………………………………………. 10
PUTTING IT ALL TOGETHER ……………………………………………………………… 10
SHARING THE CALENDAR WITH STAKEHOLDERS ………………………………………………. 11
CONCLUSION …………………………………………………………………………….. 11
ADVANCED RESALES, RECAPTURES AND REFERRALS ACTIVITIES ACTION LIST …………………….. 12
RECOMMENDED READING LIST ……………………………………………………………… 12
SHOW YOUR WORK CHALLENGE ……………………………………………………………. 13
This course includes:
A thirty to sixty minute video with detailed instruction
A downloadable PDF Workbook
- We’ll send “Certificates of Completion” to those that show a good working knowledge of the concepts, and feature the best ones on ABCI’s blog. (An opportunity for additional publicity!)
- Need professional continuing education credit? CEUs or PDUs are provided for most professional organizations.(Equivalent of 2 hours classroom instruction.)
- Your satisfaction is unconditionally guaranteed.
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