Members

Make referrals to other clients whenever you can- it’s good karma!

If you’re a Master Class Member, you got a Referral Sheet in your package. Be sure to fill it out and send it in!

Here’s our referral sheet -

How would you spot an ideal customer for ABCI?

The ideal customer for ABCI is a small to medium-sized aviation-related company that has an excellent product or service, an excellent customer service record, and a genuine interest in their customers. They might have a webmaster, technical person, or marketing person on board, or it could be that this duty falls on the principal members.

In any case, they want to attract intelligent, knowledgeable, qualified leads with content-based, accountable marketing; rather than spending resources chasing suspicious and unqualified leads that have no interest in their product or services.

How would I best describe ABCI unique benefits, approach, products services, and value proposition?

“ABCI specializes in content, education-based marketing for aviation and technical companies. They also provide do-it yourself resources and the Marketing MasterClass that takes the mystery out of putting together a system that attracts intelligent, qualified leads.”

What might prospects say to trigger me to know that they need to be referred to ABCI?

“We need more leads.”
“The market has really beat us up.”
“We had a pretty rough quarter.”
“I am tired of spending time on sales calls with tire-kickers.”
“We are spending too much on advertising that doesn’t work.”

What is ABCI’s marketing process once you receive a referral?

ABCI will receive your referral with special care and appreciation.

If your referred colleague joins the Master Class, we will enroll them using an affiliate program so that you receive 25% of their initial fee and each additional months’ tuition as they pay it. We will also make a one-time donation to the Special Operations Warrior Foundation and send you a commemorative patch. See our Master Class Referral page for details.

If you referred colleague indicates a desire for consulting services, we will ask them to complete our “New Client Questionnaire” to evaluate their current marketing efforts. We will provide without cost or obligation a Recommendations Packet that includes steps for accomplishing their objectives. After we discuss the Recommendations, if it appears to be a good fit for both companies, we will enter into an agreement for the MasterClass, consulting services or both.

At the point they contract with us for any service, we will ensure that both you and they receive a Marketing Preflight Certificate (good for an evaluation of any marketing piece you choose, a $174 value.)