|
|||||
|
You probably also know that you have two main segments of students – one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you’re intending to attract. If you want to attract both, you’ll need two separate marketing campaigns. [...]  Forbes agrees with me! Social Media is credible, inexpensive marketing! [...] You also know that a you have to update a corporate blog regularly. Ideally, you’ll post something new at least once a week. So, what do you write about? [...] I specialize in great writing, clean design, more traffic through Search Engine Optimization (SEO), cost effective, credible advertising and PR, and measurable results for everything I do. [...] Blogs are often more credible than static websites because they are current. If you visit a company’s website that has obviously not been updated in years, you may wonder if they’re still in business, if they’re keeping up with the times, or if they have run into financial difficulties. [...] You know that you can pour an infinite amount of time and money into an airplane and still never make it off the ground without good decision-making, and without using the right tools and the right technology. [...] “Companies receiving federal aid are going to have to disclose publicly all the perks and luxuries bestowed upon senior executives, and provide an explanation to the taxpayers and to shareholders as to why these expenses are justified.” While flight departments were not specifically cited, they seem unlikely to escape this scrutiny. NBAA President Ed Bolen [...] |
|
||||
|
Copyright © 2012 Aviation Marketing - All Rights Reserved |
|||||
