Consulting

Here's what to expect as a new client of ABCI.

Getting Started with ABCI

Our first task is often a client’s website, which is the hub of most modern marketing efforts. Direct mail, print advertising and trade shows are all very expensive and depend on having a strong “backbone” of customer-friendly, credibility-building online content that can be delivered instantly.

Your website should support all of your marketing efforts.

Even sites that look fantastic aren’t doing their job if they’re not attracting traffic and helping convert interested visitors into loyal customers.

So, our first order of business is to improving the site’s content, traffic, size, and connections.

We have a proven process for doing just that. Our specialty is creating highly credible content for aviation companies that draws interested readers to your website and establishes your company as a credible expert on the topic. We frequently ghostwrite for aviation professionals who have the expertise but are too busy to create powerful content themselves.

We also deploy marketing materials such as video, direct mail, ebooks, articles, print advertising and trade show and event planning as part of an overall campaign to reach your sales objectives.

To get started with any new client, our first step is a Marketing Flight Plan. This is a series of consultations and an extensive report that includes a complete analysis of your current situation and competition. From this, ABCI will provide recommendations and actionable advice that you can use whether or not we begin a collaborative, long-term relationship with you.

The first thing that you should know is that we are a full-service marketing firm, but we’re intentionally very small. This ensures that we have absolute control over the quality of every project. Unfortunately, it also means that we have to be very selective about how we spend our time.

The process below ensures that we make the best use of our time, and more importantly, the best use of YOUR time. Years of trial and error have taught us this is the fastest and most efficient method ensure that we get off on the right foot and get moving quickly in the right direction.

ABCI process4 Consulting

Once you’ve purchased our Marketing Flight Plan, we will schedule a time with you to meet with our team. Our team of marketing, sales and business development specialists will spend the first hour getting to know you, your priorities and concerns, and your objectives and expected outcomes.

After listening and reviewing your situation, we research your market and your competitors, and create a custom Marketing Flight Plan Report for you.

The Marketing Flight Plan Report is a 1-inch binder sent to you in the mail, that includes:

A custom Marketing Blueprint (a high-level plan for a complete marketing system, taking your target market and objectives into account)
A search engine optimization analysis of you and up to 15 of your competitors, showing where you stand
A 31-point Usability Checklist comparing your website to objective industry standards
A social media analysis of your company and your competition
Ideas to improve your current website and online presence
A range of marketing options with pricing appropriate to your circumstances.

This set of recommendations will be very valuable to your company, whether you pursue the ideas on your own, or whether we choose to work together on some of them.

After you’ve had a few days to review your recommendations, we schedule another hour on the phone with your team to discuss the recommendations with you and answer any questions you may have.

From that point, you can use our recommendations to work with someone else, or choose from our three levels of service –

Light Aircraft
TurboProp
Business Jet

The difference between the service levels and the pricing for each is determined by what work needs to be done to achieve your objectives, and how much of that work will be done by our staff or yours.

Whether you choose to work with us or not, the Marketing Flight Plan is the best investment you can make in improving your marketing and sales this year.

We guarantee that you will be pleased with the results.
If you don’t agree that our suggestions were a good value for your business, we will refund your fee in full.