If you haven't worked with a marketing consultant before, or even if you have, it helps to have an idea of what to expect.
Working with ABCI
If you haven’t worked with a marketing consultant before, or even if you have, you might feel more comfortable knowing exactly what happens when you contact ABCI for assistance with selling your product or service.
The first step is to get a Marketing Flight Plan. This is a complete analysis of your current situation and competition and providing some recommendations for you that you can use whether or not we begin a collaborative relationship with you.
The first thing that you should know is that we are a full-service marketing firm, but we’re intentionally very small. This ensures that we have absolute control over the quality of every project. Unfortunately, it also means that we have to be very selective about how we spend our time.
The process at right ensures that we make the best use of our time, and more importantly, the best use of YOUR time. Years of trial and error have taught us that this is the fastest and most efficient way to exchange information in a way that gets us moving quickly in the right direction.
For the first step, purchase our Marketing Flight Plan Service. We will send you our New Client Questionnaire. This is a 10-page document that isn’t easy or trivial to fill out, (it takes an hour or two to do it properly) but we’re told that even the process of completing it is quite helpful in defining marketing and business priorities and needs, and in focusing our attention where it will do the most good. Your responses are confidential, of course.
We ask you to make the first investment in time and thought because we invest quite a bit of our time (our most valuable asset) when you’ve done it.
When you return the Questionnaire to us, we review your responses, research your market and your competitors, and complete a custom Marketing Flight Plan for you.
The Marketing Flight Plan is a 1-inch binder sent to you in the mail, that includes:
- A custom Marketing Blueprint (a high-level plan for a complete marketing system, taking your target market and objectives into account)
- A search engine optimization analysis of you and up to 15 of your competitors, showing where you stand
- A 31-point Usability Checklist comparing your website to objective industry standards
- A social media analysis of your company and your competition
- Ideas to improve your current website and online presence
- A range of marketing options with pricing appropriate to your circumstances.
This set of recommendations will be very valuable to your company, whether you pursue the ideas on your own, or whether we choose to work together on some of them.
After you’ve had a few days to review your recommendations, we schedule a call (usually one hour) to discuss the recommendations with you and answer any questions you may have.
If we decide to work together, we agree on terms (including roles, responsibilities, schedule and fees.) Then, we move forward and deliver on our promises.
We guarantee that you will be pleased with the results of your Flight Plan consultation.
If you don’t agree that our suggestions were a good value for your business, we will refund your fee in full.
If you are serious about dramatically increasing the number of qualified leads available to your salespeople or the number of sales for your product or service, get started today!
