We consult with a LOT of aviation companies in a LOT of different business situations. Some are ambitious startups, others are established companies with hundred-year-old traditions and established clientele.
All of them contact us because they’re wondering the same thing:
What is the most effective use of my limited marketing budget?
While the answer differs depending on a number of factors, there is one item that always ends up at the top of our suggestions – create a newsletter!
And although this has been our advice, until recently we’ve struggled with being able to provide a newsletter we can be proud to offer our clients at an affordable price.
And one thing that most of the marketing experts out there agree on, and that’s held true in our experience, is this – a mailed newsletter is far more effective than an emailed one!
Here’s how we use Newsletters to promote our business:
John and I have a lot of experience in business, especially in technology and finance. When we decided to devote attention exclusively to aviation clients, we used what had worked in technology and finance. And we wanted to keep costs contained.
People thought we were crazy to start a business, in aviation, in this economy.
We knew that the traditional methods of advertising in aviation were these:
1) Advertising in glossy magazines, and
2) Direct mail
Both of which are expensive. We wanted to prove (to ourselves, our prospective clients, and everyone else) that the aviation industry had “evolved” to where advertising on the web was just as effective as it was anywhere else in the economy.
Boy, were we wrong!
While we did find clients (more accurately, clients found us) because of our search engine optimization, our great content, and our social media efforts, we found that business was building much more slowly than we expected.
We experimented with campaigns that used a mix of media. We tried prospecting using postcards with some success. We tried placing advertisements in glossy magazines with almost no results (except a huge bill!)
We also tried sending our newsletter in the mail in addition to email newsletters.
Printed, mailed newsletters made the biggest difference of ANYTHING we’d seen!
“Who should be sending out newsletters to their customers, clients, patients, and prospects? The answer is everybody!! That’s right; there is not a business on the planet that couldn’t benefit BIG TIME with a monthly company newsletter.There is no better way to develop a relationship with people than sending out a properly written newsletter.”
Bill Glazer, President
Glazer-Kennedy Insider’s Circle
www.dankennedy.com
“Our monthly print newsletter is a HUGE part of why our customer retention rates are 50% higher than our industry average.I was not doing what I knew I should be doing – sending out a newsletter to my list.
If you’re not sending out a print newsletter then stop being so cheap and lazy and get that done today!”
Josef Brandenburg
www.TheBodyYouWant.com
“Thanks to our Newsletter, we were awarded a $400,000 contract!”
“Tridon Industries has been sending out Newsletters since July 2009. We receive many compliments from our customers regarding the content but the greatest complement of all was a huge new contract!
We recently featured an article about using our Blaze Shield II insulation at the Hershey Hotel & Restaurant. Somehow an architect in Hawaii received a copy of our newsletter and contacted our offices. After several discussions we were awarded a $400,000 contract!”
Mary Beth Yannessa, President
Tridon Industries, Inc.
When I first started writing my newsletter I wondered if anybody was reading it! I asked you about this and you told me to keep mailing it, telling me to expect it to take 6-9 months before I started “feeling” anything from my readers.
John Melley Voice Overs & Production
www.JohnMelley.com
“In the last year, our newsletter has brought me more new customers than my top in-house salesperson.”"Being in the commercial collection industry, there are a lot of changes and a lot of information that needs to be passed out to current clients, as well as to certain prospects that I’m trying to reach. Jim Palmer and No Hassle Newsletters have allowed me to do that.
The newsletter has brought me more clients in the last year than my top in house salesperson.”
Willard Shelley
W. E. Shelley and Associates
“Jim’s No-Hassle Newsletters have been a real blessing.
We tried to do a monthly newsletter for a long time but struggled finding content, and therefore it never got done. We were getting stressed out procrastinating.
The best news about our monthly newsletter is that last week, an old customer called as a result of our renewed contact over the past few months. Thanks again Jim and we look forward to a long and fruitful relationship.”
Tai and Rebecca Krahn
www.pgnannies.com
“Does newsletter marketing work? Damned straight, it works.”"Just this week I got an email from a prospect that’d chosen a different supplier last year.
They want me to come back into talk to them. This new business is worth more than $40,000/year to me!
I’ve used a print newsletter now for more than two-and-a-half years every month without fail.
Jim Edholm
BBI Benefits
Andover, MA
“I’ve been using a printed newsletter and mailing it to about 700 clients, friends and potential clients each month Since January 2009. I’ve been religious about sending it every month. An interesting thing happened – I sold the Wal-Mart strip mall from this month’s mailing! The sale is eminent and it never would have happened without this newsletter! In the last year and a half I’ve noticed that I always get a call or two from the mailing and many people comment about how they like to receive and look forward to the newsletter.
In fact a banker told me last week, that he gets a LOT of mail but he always sets my newsletter aside to read because it is interesting and fun to read.
Anyway, I thought you would appreciate the positive feedback on this great marketing tool.
Neil Schmid, CCIM
Sioux Falls, SD
Maximizing the Profit of Every Customer
We quickly figured out that simply selling more marketing services to more clients was not the best way to boost profits since it takes so much time and money to acquire each new client, learn their business, start up new marketing systems, and start getting results for them. We needed to concentrate on selling more of our higher profit margin items.
OPPORTUNITY: We did some research on the marketing packages that brought in the most profit with the least amount of time and effort on our part and discovered that we could put them into packages that clients really liked.
PROBLEM: The only problem with this strategy was that most of our clients “knew what they wanted,” which was to commit more “random acts of marketing.” They wanted a brochure for this trade show or a sales letter for that campaign – bits and pieces of work that were not coordinated with their other marketing efforts and therefore not as powerful for them, or as profitable for us, as a complete marketing system.
Henry Ford once said that “If I gave customers what they wanted, I’d be selling them a faster horse.” (Rather than the Model A!)
We realized that we needed to educate customers about how to market their products and services effectively using a complete marketing system.
SOLUTION: We began writing articles and even books about marketing in the aviation industry to educate our customers about the benefits of having a complete marketing system. While these were well-received by people who already agreed with us, we were “preaching to the choir” – convincing clients who were already convinced because they were already getting great results from having complete marketing systems.
We needed to reach out to out clients who hired us for occasional jobs, or to people on our mailing list who had not become clients yet because they did not yet understand the key differences between our organization and our competitors.
These are busy people. And they’re already bombarded with advertisements and overloaded with emails. Our marketing mentors, including Dan Kennedy, Bill Glazer, Jim Palmer and others, helped us develop a newsletter format that was fun, easy to read, and delivered solid information in every issue. People started to call us and complain if they missed an issue! That was when we knew that we were on to something.
And our sales improved. While much of the material in our newsletters is also distributed by email and on our blog; we discovered that the primary decision makers are not subscribing to RSS feeds or reading us on their iPads. At least, not yet.
Most of them refer to the newsletter when they make a purchasing decision. Many of these phone calls, even to clients who have been on our “prospect” list for months, start the conversation that ends in a purchase this way:
“I’ve been reading your newsletters for some time now.”
“We’ve been passing your newsletter around the office and discussing some of the ideas in it and we realized we should give you a call and ask about . . .”
“I’d heard this before, but when I read it in your newsletter, it dawned on me that this is really what our business needs right now.”
Sell More to Customers You Already Have
and Get More New Customers Referred to You
I not only mailed the newsletter to our entire database of customers, I also mailed it to a targeted list of prospective customers.
Big Secret: As I wrote articles for the newsletter I imagined that I was having a conversation with the readers, as if we were sitting across the table at a coffee shop. I explained the advantages of a complete marketing system, using descriptive language that clearly painted a picture of benefits to them.
For example, instead of simply writing a headline such as You Need A Complete Marketing System (how boring!), I wrote a descriptive headline that tied in with the news of the day, like The DOW is down again – How Long Cycle Marketing Works in a Poor Economy This got everyone’s attention!
We also used the newsletter as a prospecting tool and distributed it at trade shows and even asked our clients to send extra copies to their suppliers, colleagues and clients in aviation that could use some help with their marketing.
THE RESULT: Did it work? You bet it did! Before I started sending our first printed newsletter, our average contract was $2000 or less. Now our best-selling products start at $6,000.
Our newsletter was working so well we kept mailing more!
The More Newsletters We Mailed
the More We Sold!
A Surprising but Hugely Welcomed
Bonus Marketing Strategy!
Because we mailed our friendly customer newsletter every month, something very profound was happening that I didn’t expect. In the eyes of our customers and prospects, our newsletter was fast positioning us as ‘The Go-To’ Experts!
Because of how we presented ourselves and the information we shared, we were seen as the most knowledgeable and helpful marketing company in aviation! Another huge benefit!
PLUS! Since we mailed every month, our name was always top of mind with our customers which made it very easy for them to remember us when they were ready to purchase and refer their colleagues, suppliers and vendors – which they did!
We actually had new customers calling and saying things like, “I’m not sure what we need to do about our marketing, but our supplier said you guys were the best around!”
Needless to say, I was completed sold on the amazing marketing and business building power of a friendly customer newsletter.
Dan Kennedy is a marketing genius and he’s one of my mentors. In his book, No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing For Non-Direct-Marketing Businesses, Dan says this:
“My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better.”
Bill Glazer is the President of Glazer-Kennedy Insider’s Circle and another one of my marketing mentors. Here’s what Bill says about customer newsletters:
“Who should be sending out newsletters to their customers, clients, patients, and prospects? The answer is everybody!! That’s right; there is not a business on the planet that couldn’t benefit BIG TIME with a monthly company newsletter. There is no better way to develop a relationship with people than sending out a properly written newsletter and Jim Palmer is the ‘go-to’ guy to help you get that done!
You’ll be shocked and amazed when you discover how much faster, easier, and more profitable it is selling more of your products and services to your current customers. You simply won’t believe it until you experience this amazing turnaround in your business.
A monthly customer newsletter is hands-down, the best way to generate more repeat and referral business and get and keep more customers for life. That is the huge opportunity that awaits you too!
Marketing CoPilot Newsletters Will Fill Your Pipeline
With More Profitable Repeat Business and
a Boatload of Referrals – With No Cold Calls,
No Pressure, and No Rejection!
With our aviation-knowledgeable, customer-friendly content and our incredible ‘Done-By-Us-For-You’ Marketing CoPilot Newsletter templates, your customer newsletter can be done in less than an hour every month.
That’s right; with your own customized Marketing CoPilot Newsletter, the easiest and best way to boost your profits and get more customers for life just got a whole lot easier! And with our More Profits and Customers for Life Guarantee, all the risk is on us!
Marketing CoPilot Newsletters Makes Doing
What You Know You Need To Do
For Your Business, Quick, Easy,
Painless, and Profitable!
The truth is that for just about any business, the greatest potential for new business and profits lies within its current customer base. The gold you’re searching for is right at your feet! Yet a majority of companies constantly spend the bulk of their marketing efforts and dollars always trying to win over new customers. This is a costly marketing mistake.
Did you know that each 1% increase in customer retention equals 7% increase in profits? That’s huge!!
That’s Why Newsletter Marketing
Is So Effective
With our ‘Done-By-Us-For-You’ Marketing CoPilot Newsletter program you can produce a personalized monthly customer newsletter in about 23 minutes per month. And with one of our custom mastheads, designed exclusively for your business, your newsletter will 100% personalized to you and your customers will love it!
Dollar for Dollar Newsletters Are The Most
Effective Marketing Tool Available – Bar None!
Here’s just a few of the reasons why our Marketing CoPilot Newsletters are so important to your business.
Newsletters:
- Increase Brand Name Awareness
- Enhance Your Reputation as Industry Expert
- They Have a Longer Shelf Life than Other Forms of Marketing
- Are Read by Multiple Readers
- Are a Great Way to Differentiate Yourself From Your Competitors
Here are a few reasons Marketing CoPilot Newsletters are so effective:
- Most People Read Newsletters With Their ‘Guard Down.’ This is a key reason why they are so effective, because newsletters are not perceived as simply another sales solicitation. Dan Kennedy puts it this way, “People are conditioned to be less resistant to reading ‘information’ (such as articles) than advertising.”
- Your Customers Look Forward to Receiving It
- Newsletters Are an Effective Way to Introduce New Products and Services
- Customer Newsletters Are a Highly-effective ‘Referral’ Tool. (Hint: this is where you get NEW customers from – and these new customer are pre-sold!)
You May Be Wondering, “Why Doesn’t
Every Business Use A Newsletter?”
Our colleague Jim Palmer speaks all over the country on client retention and the effectiveness of newsletter marketing and one of the questions he often get asked is: “Jim, if newsletters are so effective …then why doesn’t every business use one?”
Despite the overwhelming evidence and proof as to their effectiveness, not every business uses a customer newsletter.
When asked why, the top two reasons given are:
- Producing an effective customer newsletter that gets results can be very time consuming, and …
- I never know what to put in it!
This is precisely why for many companies, even with their best of intentions, it just NEVER gets done!
Perhaps this may be why you are not yet sending your customers a monthly newsletter – following the successful and proven path to growth and higher profits that so many before you have.
To be fair, as entrepreneurs and business owners, we’re already wearing many other hats and responsible for many daily tasks. So, when push comes to shove, the monthly newsletter always seems to get pushed to the back burner or worse yet, completely off the stove!
If this has been your experience or if you’ve never started a newsletter in the first place for fear that you wouldn’t have enough time or content, then Marketing CoPilot Newsletters is the perfect solution for you and your business!
Since we give you both color and black and white, 2-page and 4-page newsletters, you can choose the size and style Marketing CoPilot Newsletter that will work best for your business. They’re all included in the program.
You not get these great looking No Hassle Newsletters, already filled with an assortment of great content, you also get my famous 24-page Aviation Marketing Letter!
Every issue of Aviation Marketing Letter is a whopping 24 pages and contains an incredible assortment of articles, that you are free to use in your newsletter with no fee or attribution needed.
Plus, we include a large section of content written specifically for aviation, and for our international clients!Every month, about 30 days prior to the issue date (i.e. you will get content for your June newsletter at the beginning of May); you’ll get the new issue of the Success Advantage 2.0 Newsletter and More and all of the No Hassle Newsletter templates included in your membership level.
Yes, But Do You Have A Newsletter for My Business?
Without a doubt that’s the most frequently asked question we get! And the answer is “Yes!”
My No Hassle Newsletter System works amazingly well for any business, in any industry. The following is a partial list of the industries our clients are in.
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Didn’t See Your Industry Listed? Not to Worry!
Let me explain. You see, the main idea behind a friendly customer newsletter is to build and maintain strong healthy relationships with your customers so they will remain close and keep buying and referring. Our Marketing CoPilot Newsletter templates are filled with short articles that are fun, interesting, and entertaining. You will add one lead article about your particular niche and that’s it – your newsletter is done and ready to go!
In addition to the amazing assortment of articles we already provide, Marketing CoPilot Newsletter members also love having our outstanding team of professional and experienced writers at their disposal! That’s right; our writers will produce for you a custom 300-400 word article, specifically for your business, for an incredibly low price!
“In November of 2009 I hired Paula as a business consultant for my aviation photography. She has a wealth of knowledge that I feel is unmatched in her field. I have seen my business grow into something that my thoughts couldn’t even conceive a year ago. The credibility that her work has given my business is wonderful and I couldn’t be happier. Once a month we get together over the phone and brainstorm about what we’ll do with the up coming months and see what kind of ideas and great things we can bring to the website and blog. I’m truly grateful for everything she has done for my business and her continuous hard work.”
Taylor Greenwood, Taylor Greenwood Aviation Photography
“Paula is an incisive speaker who demonstrates proficient knowledge in both aviation business and electronic marketing. She is engaging, articulate, and most importantly, she is genuine. I look forward to working with Paula in the future and continuing to learn from her how to best utilize the time and effort I put into my social media initiatives.”
Brad McAllister , Editor: Airport Business Magazine , Cygnus Business Media
“I have read Paula’s business proposals and received email communications from her. I think her writing is crisp, clear and to the point.”
Vasundhara Sanger, Special Correspondent, TimesofIndia.com
“Paula can pull together any kind of document quickly and effortlessly that is easy to read and understand. And she has the amazing ability of being able to portray in picture the written word, whether that is through graphs or a flow chart.”
Jenny Hollingshead
“Paula was writing training material and process documentation for our group. I found her writing to be clear, concise and easy to understand.”
Frankie Pun, Technology Manager, Internet Applications
“Paula is an effective and organized consultant. Her success is due to her impeccable communication and organization skills. I very much look forward to working with her again”
Jerome Abregana, Technology Manager, Wells Fargo Bank
“Paula has acted in the capacity as a manager and has twice provided a beginning-level business plan and writing for two start-up companies on which I was beginning Due Diligence, the most recent Global Writers Group or GWG. In a managment capacity, she is one of very few managers to whom I’ve reported over the last 12 years that can truly empower and lead on a daily basis.It seems she has attained a wonderful balance of wisdom and self-confidence. As to her skill and quality of writing, she has a powerful ability to combine imagination and technology to form a style that is in increasing demand as companies attempt to expand their domestic base to a more powerful and profitable global one. Would I retain Paula in the future for further writing projects? Absolutely, yes!”
Julie Jacobs, Owner, Jacobs & Associates
“Paula brought intelligence, commitment, insight, and common sense to her projects at Franklin. Clients and team members respected her and enjoyed working with her. She exceeds the requirements of her current projects, while also building long-term professional and personal relationships, and is one of those rare individuals who can approach projects strategically, tactically, and technically.”
Shauna Bona, Manager of Online Development, Franklin Quest Consulting Group
“Paula is not only a terrific writer and marketing thinker, she’s the real deal when it comes to knowing the aviation market! Her experience as a pilot makes her the perfect guide for aviation companies looking to boost their marketing efforts online and offline. I highly recommend Paula for any aviation marketing consulting and writing work if you’re looking for results.
Pam Foster, Sr Copywriter, Web-SEO Writer and Consultant, ContentClear Marketing
All Marketing CoPilot Newsletter Custom Articles are 100% unique and optimized for your selected keywords and are passed through a verification tool called Copyscape (100% Plagiarism Free). You can also rest assured that all custom articles will not be reused or resold anywhere. They are yours to edit, use, and keep as your own.
And thanks to our huge volume, we offer No Hassle Newsletter subscribers this custom article writing service at truly great prices.
As I said, I suggest you write one ‘main’ article about your niche along with a short personality based note and that’s it! You then copy and paste these two articles into your No Hassle Newsletter and ready to go – piece of cake!
Sounds Amazing, But
What’s The Investment?!
There are two membership levels in Marketing CoPilot Newsletters.
Deluxe CC (Content and Coaching) And E-Mail: If you already have a customer newsletter but wish it was faster, easier to produce, and more customer friendly, then our Deluxe CC and Email is a perfect choice for you (the CC stands for Coaching and Content). Every month you’ll get my 24-page Marketing CoPilot Newsletter, filled with content, and you even get our awesome monthly email newsletter template that you can easily customize and send to your list!
Platinum Newsletter Marketing System: This is my most popular program! If you don’t already have a great-looking newsletter that’s producing dramatic results in your business, then my Platinum Newsletter Marketing System is just what you need! It’s packed with everything you need to market and grow your business including 2- and 4-page newsletters in both black and white and color! You may be curious why so many. Well, this gives you a lot of flexibility, especially if you have a large list. For example, you may decide to send your best ‘A’ level customers a color newsletter and your ‘B’ level customers a 4-page black and white newsletter. You can also send your prospects or lost customers a 2-page black and white newsletter, saving money but still working to build the relationship! Our Platinum program gives you everything you need for maximum flexibility and results!
PLUS! We make printing and mailing your customer newsletter super fast, very easy, and best of all, inexpensive with our convenient Concierge Print and Mail on Demand Service!
The following chart lists all of the benefits available and makes it easy to compare which benefits come with each level.
| Marketing CoPilot Newsletters | Deluxe CC & Email | Platinum Newsletter Marketing |
| Marketing CoPilot Newsletter – 24 pages of my famous ‘customer-loving™’ content – downloadable Word version |  |
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| Custom Article Generator – custom 300-400 word articles written specifically for your business! |
$75 ea | $50 ea |
| Monthly Entrepreneurial Success Tip – a client favorite! | |
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| Newsletter Guru Premier Ezine template – An easily edited HTML newsletter! | |
|
| Printed copy of the Marketing CoPilot Newsletter via first-class mail | |
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| 2-Page B/W Newsletter (already full of content) – quick and easy to edit! | |
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| 4-Page B/W Newsletter (already full of content) – quick and easy to edit! | |
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| 2-Page Full COLOR Newsletter (already full of content) – quick and easy to edit! | |
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| 4-Page Full COLOR Newsletter (already full of content) – quick and easy to edit! | |
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| Custom cartoons: B/W and color – B2B and B2C! | |
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| $20 monthly discount coupon for Concierge Print and Mail Service | |
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| $40 monthly discount coupon for Concierge Print and Mail Service | |
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| Free Standing Insert templates (A great way to generate revenue!) | |
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| Archives of Success Advantage Newsletter And More (access to hundreds of pages of content!) | |
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| Custom designed mastheads exclusively for your business – $150 ($650 for non-subscribers) | |
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| Custom designed masthead and a custom template designed for your business – $275 | |
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| NEWSLETTER POSTCARDS! Monthly Newsletter Postcard Issue – ready to go with content and easily editable! |
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Monthly Rate |
$47 |
$197 |
Whether you’re simply adding your contact information and personal monthly message, or you wish to insert your own articles and pictures – our newsletter templates are literally easy as 1-2-3!
Your Potential Return on Investment is Huge!
How much time would you have to save, or how many new customer sales would you have to generate to make this minimal marketing investment pay off big time for your business? Not many!
So there you have it. I’ve told you the absolute best (and proven) way to boost your profits and get and keep more customers for life and I’ve also just told you about the absolute best ‘Done-By-Us-For You’ Marketing CoPilot Newsletter program that will make newsletter marketing quick, easy, painless, and profitable!
We are so convinced that you’ll love the Newsletter Program, that we backing it up with our 100% Iron Clad No Hassle Newsletter Guarantee!
WAIT – IT GETS BETTER!
We’ll Even Print and Mail Your Newsletters For You!
We want to tell you about an extraordinary program that makes No Hassle Newsletters EVEN EASIER to get your newsletters out the door and into your customer’s hands! Introducing …
Print & Mail On Demand Concierge Service
As a No Hassle Newsletter subscriber you will have access to our unique and very affordable concierge print and mail on demand service! In less than 5 minutes, and from the comfort of your office chair, you can order and send us your edited newsletter and mailing list and we will then print and mail it for you!
Plus, in addition to our already discounted prices (our clients tell us that our prices are 10% – 15% less than their local rates) every month members get a discount coupon on this already value-priced program: $40 for Platinum; and $20 for Deluxe CC & Email!
Your newsletters will be printed, addressed, folded, and delivered to the post office for mailing by our team in five business days or less. Now that’s service! Curious about our prices? Well click here to check them out!
Here’s What Satisfied Customers Of The
Concierge Print & Mail On Demand Service Are Saying:
Just want to take a minute and thank you for the amazing concierge newsletter printing service you guys provide for our Newsletter. You have made this so easy and pain-free by providing all the services needed right at the touch of a button. Our newsletters get printed on demand, the cost is less than what we would pay doing it ourselves and your customer service is outstanding. Our newsletters are well received and we have even re-started old relationships that we had been out of contact with for 2 years! Thanks for the turn key service!
Rob Kosberg
The Debt Solutions Guy
www.yourCFS.com
The Concierge Print and Mail Service is simply incredible! Just a few clicks and an email and everything else is taken care of for me! What I really like is that they print it right the first time, they don’t bother me with stupid questions, and they get it in the mail on time every single month. If it was up to us to do that in-house it wouldn’t get done!
Josef Brandenburg
www.TheBodyYouWant.com
You No Longer Have Any Excuses For Not Sending Your Customers
A Monthly Newsletter. Get Started Right Now!
