We launched a survey to find out what Aviation Professionals think of our Master Class topics for 2012,  we have gotten some great responses so far –

 

Results from our Aviation Marketing Survey

Results from our Aviation Marketing Survey – Click picture to enlarge

I thought I’d share what we’ve received to date on one of the questions, including my irreverent notes.

If you had a magic wand and could change anything about your business with no cost and no effort, what would it be?

  • FAA; City Airport Authority; The Local Economy; the population moving out of town. 7/23/11 5:49PM
  • Wish had learned more about the above items sooner !!! 7/23/11 3:32PM (Excellent answer!)
  • Sales and Customer support 7/23/11 2:33PM
  • Developing A far stronger strategic vision.7/23/11 12:29AM
  • the dilapidated state of my buildings (held together w/bubble gum and bailing wire) 7/23/11 12:19AM
  • Convert it spacious, sleek, elegant, hygienic, well lit, products with price tag & easily visible to make it a customer friendly outlet with more attractive products, 7/23/11 1:22AM (Would love to see it!)
  • I would eliminate any possible gap between the level of my business performance and the level of my customers’ expectations. 7/22/11 4:32PM
  • Sales 7/22/11 2:22PM
  • more customers/prospects 7/22/11 1:09PM (Marketing again!)
  • Bottom line. 7/22/11 12:27AM
  • Fuel and taxes 7/22/11 10:14AM  (Don’t we all wish!)
  • Product 7/22/11 9:40AM
  • Marketing! 7/22/11 7:57AM  (My favorite answer!)
  • We need both an online and print catalog for our spare parts and upgrades that I would love to have magically appear… 7/22/11 7:30AM
  • Better customer service delivery. 7/22/11 2:54AM
  • Analytical 7/22/11 2:03AM
  • Improve the brand image through major emphasis on testimonials and referrals 7/22/11 12:20AM
  • Training 7/21/11 10:58PM
  • Auto SEO for Niche and medium priced Key Word optimization 7/21/11 8:56PM
  • It’s wonderful… I’ll fixed the marketing system which an excellence services to customer. 7/21/11 8:49PM
  • marketing 7/21/11 8:13PM
  • Employees working as a team, not as individuals. 7/21/11 7:42PM
  • Communications 7/21/11 6:08PM
  • Increasing reach to qualified prospects. 7/21/11 5:52PM
  • marketing basics 7/21/11 2:49PM  (My other favorite answer!)
  • Ability to help aircraft owners see that cheaper isn’t better. That they spend millions of dollars on an asset and then look for the cheapest way to operate it while having trouble of seeing through the bull from a less then honest company. (Excellent point! You’d love our Jason Marrs interview )
  • Personnel and maintenance issues. 7/21/11 12:43AM
  • Cost of Flying  7/21/11 12:14AM
  • Remove data discrepancies and monitor up-to-the-moment bookings as they come in each day. 7/21/11 12:04AM
  • Increasing awareness of our proximity to the west Orlando, Fl. convention and tourism activities. 7/21/11 11:58AM
  • How to increase business that I enjoy or change to the business so that I enjoy it. 7/21/11 10:54AM
  • Getting more customers  7/21/11 10:53AM
  • to be consistent with marketing efforts 7/21/11 10:47AM  (Hear, hear!)
  • My airport inventory of marketable facilities… I have big buildings, but need tens of millions of dollars to make them useable. 7/21/11 10:37AM
  • I’d like to totally automate webpage optimization (testing, tracking and updating as needed). 7/21/11 10:32AM
  • more “personal” interactions with clients who are not face-to-face. 7/21/11 10:09AM
  • Business is still in a inception phase. 7/21/11 10:07AM
  • Pricing 7/21/11 9:40AM
  • To get better and professional providers with in good condition inventory, not crap 7/21/11 9:33AM (Why don’t you tell us how you REALLY feel?)
  • Fuel pricing and new taxes need to vote DC out 7/21/11 9:32AM (I’m seeing a recurring theme here. . . )
  • Focus. 7/21/11 9:07AM
  • Our Facebook page 7/21/11 8:56AM
  • Implementation of certain goals I have in cracking into bigger consulting projects for airlines 7/21/11 8:54AM
  • Finding the new people in our industry who haven’t heard of us yet. 7/21/11 8:54AM
  • Making transaction information public. 7/21/11 8:50AM
  • get rid of the unethical brokers in our business that give the rest of us a bad name! 7/21/11 8:47AM
  • increased number of potential buyers 7/21/11 8:34AM
  • Website 7/21/11 8:30AM
  • To find a faster way to bring customers to my shop over night. 7/21/11 8:12AM
  • wages and communication between sections 7/21/11 8:08AM
  • Getting our customers back! MARKETING!!! 7/21/11 7:59AM
  • The economy 7/21/11 7:51AM
  • Getting people to communicate and work together in a more coordinated fashion. 7/21/11 7:49AM
  • getting over shyness and not having to use the telephone. For that reason I like emails and social media but I know that they are usually seen as less personable than talking to someone over the phone or face to face. 7/21/11 7:44AM  (Marketing is a test of courage!)
  • Replace 3 aircraft in department that over 10 years old. 7/21/11 7:22AM
  • Developing prospects and getting leads 7/21/11 7:19AM
  • Utility Costs 7/21/11 7:14AM
  • cost to do business in general 7/21/11 7:13AM
  • the banking rules for financing older aircraft 7/21/11 7:11AM
  • Yes 7/21/11 7:10AM  (Cute!)
  • The infrastructure. 7/21/11 7:08AM
  • Cross communication between departments and employees. 7/21/11 7:02AM
  • To arrange duties and responsibilities for each staff member. 7/21/11 6:50AM
  • Graduated evolution of Sales Processes. 7/21/11 6:48AM
  • price disparity of goods and services and the problem of locating them 7/21/11 6:46AM
  • I would wave the magic wand over our country to fix our economy. 7/21/11 6:44AM
  • Continuous creation of customer delight. 7/21/11 6:34AM
  • Synergy and internal communication. 7/21/11 6:33AM
  • Enable all of our customers to know all of our capabilities. 7/21/11 6:19AM
  • I really don’t have any. 7/21/11 5:26AM  (Lucky you!)
  • My lack of confidence.. 7/21/11 4:21AM
  • Customers grievances in 30 minutes 7/21/11 3:24AM
  • Sell more to my existing customer list. 7/20/11 2:59PM
  • Hire an assistant 7/20/11 2:43PM
  • Make it easier to prioritize! 7/20/11 2:39PM
  • accessibility to a larger client base 7/20/11 2:25PM
  • publicity 7/20/11 2:02PM

Seriously, thank you very much to everyone who responded.

 

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